Our favorite under-$100 Black Friday deals

Baggu bags, fancy lip balm, cozy cashmere
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The Recommendation

Hi there. We’re here to walk you through every great gift deal we’ve spotted today, including a splurge-worthy suitcase and cozy cashmere. Plus: the on-sale bag on all your newsletter editors’ wish lists.

The best Black Friday deals under $100

Three product photos: a smart security camera, a USB hub and a pair of smart plugs.
NYT Wirecutter

Apologies in advance for saying this the day after Thanksgiving, but it’s true: It’s time to really, seriously start holiday shopping. Wirecutter’s deals experts have been working around the clock to find and vet the best Black Friday deals under $100—and we think many of the charming, practical finds on this list would make great gifts. A few of the ones we’re excited about: the very best e-reader we’ve tested, a screen-free gizmo that’ll keep any kiddo entertained, and some truly luxe lip balm.

The best deals under $100 we’re seeing right now→

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more ›

Some gifting inspiration—all of it on sale

A person wears the Roots Organic Original Sweatpant in light pink.

A pair of superior sweatpants

These soft, thick joggers have a loyalist following for those in the know→

The Dansk Købenstyle Butter Warmer on display in front of a light blue background.

This adorable butter warmer isn’t just for butter

The enameled vessel also works great as a soup bowl, a hot cocoa mug, and a leftover reheater→

A person wearing the Italic Relaxed Cashmere Turtleneck Sweater in white.

A perfectly slouchy cashmere turtleneck

Soft, stylish, and flattering→

A photo of someone wearing L.L. Bean Wicked Good Moccasins with an illustrated border.

Our favorite slippers, 8 years running

Extremely fluffy and breathable! The dream→

The front of a Nintendo Switch, showing the game selection interface.

Actually good Nintendo Switch deals are rare. We found two great ones.

Your recipient doesn’t have to be a gamer to get a lot of joy out of a new Switch→

Every single gift we love that’s on sale today

https://www.nytimes.com/wirecutter/money/black-friday-gift-deals-2024-1125/
NYT Wirecutter

Shopping for a dad who already has everything? A best friend who immediately buys herself anything she wants? A new boyfriend? We have on-sale recommendations for everyone on your list.

Including a darling locket necklace and a super soft scarf→

Plus: We’re seeing a lot of very cute bags on sale

The Baggu cloud carry on, the Away The Carry-On: Aluminum Edition, and the Cuyana easy tote.
NYT Wirecutter

There are a whole lot of well made, durable, and good-looking bags—all rigorously vetted and tested by our experts—on sale right now. We think any of them would make a great gift for anyone who loves to travel. And yes, that can include yourself.

  • The metallic version of our favorite hard-sided Away carry-on looks excellent, yes. But it also has smooth wheels, two locks, slow-release handles, and handsome leather details. It’s 25% off right now→
  • The more your giftee uses this rugged duffle bag, the better it will look. It’s made of sturdy canvas and brass hardware that gives it a cool heritage look, and we think it’s the perfect size for weekenders. Save $50 right now [use promo code SPARKLE]
  • Personal-item bags can be hard to get right—they have to be small enough to stow under the seat in front, but spacious enough to hold the essentials. This Baggu carry-on does all of that, and is fun and colorful, too. Get it on sale for $54 [use promo code HOLIDAY]
  • We think this leather tote is effortlessly chic, and we like that it has two sets of handles, so your globe-trotter can comfortably sling the bag over their shoulder or carry it by hand. It’s currently 20% off→
  • Or go hands-free: An upcoming pick in our soon-to-be-updated fanny pack guide, this sling bag is made from sustainable full-grain European leather and has a luxurious, modern look. Right now, it’s $40 off→

More great deals on travel gear→

One last thing: The bag we want, if anyone cares

Baggu Cargo Shoulder Bag.
Baggu

If your taste is anything like that of your friendly newsletter editors, you’ll be pleased to know that this baguette-style Baggu—with its three pockets and adorable prints—is currently on sale for $37.

A gift for yourself counts as holiday shopping, too→

If you need even more gifting inspo, here’s our handpicked wish list.

Things are moving fast, so apologies if a deal we mentioned expired before you got to your inbox. For the latest and greatest Black Friday deals, head here.

You can reach the Wirecutter Newsletters team at newsletters@wirecutter.com. We can’t always respond, but we do love to hear from you.

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