Leverage TikTok to create an audience for your business.

Most social networks are already pretty content-saturated, but TikTok is still young. Reach new people by harnessing the TikTok algorithm while competition is low.

TikTok has roughly 800 million monthly active users, but indie hackers are still seeing very little competition on the platform. That makes it a big opportunity. Rob Calderon of Chartbot, for example, is averaging 100 new users per day from a tutorial that he put on TikTok. Similarly, Louis Tromans of Spread has 700,000 video views, and the link in his bio has brought in 34 beta signups (and counting). So what's the best way to leverage the TikTok algorithm? Louis goes on to say that the watch time, video completion rate, and the rewatch rate are key. So grab viewers' attention right away, make the content compelling and short, and hint at important info coming later in the video to keep people watching. Shares are also important (more so than likes and comments) so encourage those. And make sure to upload at optimal times.