​

Ecommerce Product Management

What is ecommerce Product Management? No matter your retail business, ecommerce will have a part to play. Many complications are involved, including ways to manage your products and their data efficiently. That’s where ecommerce product management comes into play—it’s about guiding the entire lifecycle of a product, from conception to discontinuation. As Mikey Boyle explains, this practice has the noble goal of making sure your customers’ needs are met as well as possible… and generating more revenue as a result.

5 Key skills of outstanding ecommerce product managers. Marketplaces like Amazon and eBay have built such outstanding online shopping experiences that consumers now take these experiences for granted. Creating a world-class ecommerce platform takes tremendous effort, teamwork, and strategic planning. For forward-thinking online retailers, this means hiring an ecommerce product manager. The folks at ProductPlan describe the key skills a product manager needs to work on an ecommerce product.

5 Considerations for a strong ecommerce product strategy. Ecommerce has grown exponentially over the last few years, driving the demand for e-commerce product managers, as well as the business imperative to build a strong e-commerce product strategy. Jonathan Lau explains the key points you need to consider to drastically increase your chances of success in the e-commerce arena.

Essential elements of ecommerce product management. Online retail is more competitive than ever, with ecommerce giants and niche online stores vying for customer dollars. Experts in ecommerce product management ensure digital services are finely tuned to user needs. Ecommerce product management adapts the principles of traditional product management to the unique rhythms of online commerce, focusing on the product life cycle of goods as they journey from concept to shopping carts. The folks from Shopify describe the responsibilities of ecommerce product managers, the challenges of the discipline, and best practices for ecommerce product management.

​
​

Do you like what you see?

If you like what you're reading, go to ProductCollective.com and subscribe. That way, you can get this newsletter in your inbox every Friday before everyone else.

​

Product News: Chisel wins Top Roadmapping Product 2024 award at ProductCon San Francisco. This award is a testament to Chisel’s innovative approach to Roadmapping and Customer Discovery / Feedback Management. Chisel has trailblazing AI to automate critical PM work - e.g. automatically creating Functional Specs/PRDs, Status Reports, and classifying and synthesizing customer feedback using AI. Chisel AI Assistant draws your attention to important events (like broken dependencies) and suggests appropriate actions.

Fireside Chat: Unlocking Your Transformation to the Product Operating Model

Wednesday, December 11th @ 01:00 PM EST

The product operating model is revolutionizing product management and changing how companies operate. Join this fireside chat to learn about the product operating model, why it’s a game-changer for positioning companies toward long-term success, and, most importantly, how your team can make the shift.

In this session, we’ll host Atlassian Product Management Evangelist Axel Sooriah to discuss how to:

• Collaborate with the rest of the organization to identify new areas of value
• Build a strategy based on customer insights and expected outcomes
• Prioritize work using tested frameworks and methodologies
• Engage the rest of the team and communicate plans and decisions

​Join us for what will undoubtedly be an illuminating session about the product operating model!

Resources and news curated by Kent J. McDonald.