TikTok Throws Cash at Users Despite Looming U.S. Ban [Crew Review]

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TikTok is ramping up its efforts to boost engagement and attract more shoppers to TikTok Shop, offering users hundreds of dollars in credits for using the app, inviting friends, and making purchases—all while facing the looming threat of a U.S. ban after losing its appeal.

What does this mean for sellers? It’s a sign that TikTok is still investing heavily in growth, presenting opportunities for those who can take advantage of its ecosystem—while they still can.

The Latest in eCommerce & Amazon

🛑 Amazon Cracks Down on Influencer Reviews. Amazon is scrutinizing influencer reviews on platforms like TikTok, YouTube, and Instagram, asking reviewers detailed questions about their interactions with sellers. This aligns with the FTC’s recent crackdown on paid reviews. While it’s unclear how effective Amazon’s approach will be, it highlights the importance for sellers to comply with review policies and regulations.

🚁 Amazon Takes Flight with New Delivery Drone. Amazon has unveiled its latest delivery drone, the MK30, boasting double the range and half the noise of its predecessors. The MK30 can deliver packages up to five pounds within an hour. While the tech is promising, sellers should consider how advancements like this could reshape delivery expectations and competition.

📦 FedEx Plans North Carolina Layoffs Amid Operational Changes. FedEx is set to lay off 145 employees in Kernersville, North Carolina, as part of its ongoing operational restructuring. The company is transitioning employees to new roles or locations while continuing to optimize its delivery network. For sellers relying on FedEx, this signals potential adjustments in service coverage or delivery schedules.

Amazon Seller Spotlight: YETI

• Third Party Seller Rank: #28 Overall 
• Amazon Link: YETI
• Company Website: www.yeti.com
• Estimated Revenue: $278,477,571
  

Known for its durable and high-performance outdoor gear, YETI has secured the #28 spot among Amazon’s third-party sellers, with an estimated revenue of $278 million. From insulated tumblers to rugged coolers, the brand caters to outdoor enthusiasts seeking quality and reliability. Their success highlights the importance of building a strong brand identity and leveraging premium pricing in a competitive marketplace.

You can check out the other top sellers here.

Amazon Tactics

Speaking of a strong brand identity, if you’re not using Amazon Brand Story, you’re missing out. Learn what it is, why it matters, and how to use it to elevate your brand presence on Amazon.

From the YouTube Channel

This week’s featured video dives into some clever ways to snag free or discounted products on Amazon. From hidden offers and coupon tricks to Lightning Deals and Amazon Warehouse finds, you’ll discover practical hacks to save big. It also sheds light on programs like Amazon Vine and free product samples that let you score items for free—no strings attached (well, almost). If you’re an Amazon seller, these strategies offer insights into how buyers navigate deals, which could inform your own pricing and promotions.

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Thanks for reading and happy selling
EcomCrew.com