Is This The $10 Secret To Long-Lasting Makeup?

Ever wonder how our favorite influencers get that fresh, dumpling skin that lasts all night? The secret’s out (and no, it’s not a $100+ serum). Get to know e.l.f. Cosmetics’ Power Grip collection – your shortcut to a long-lasting, hydrating finish that feels as good as it looks. Start with the cult-favorite Power Grip Primer to prep and smooth your skin for a flawless makeup application. Need an extra glow boost? Opt for their 4% Niacinamide version for brighter, happier skin that still has that grippy base. Seal the deal with a few spritzes of the Dewy Setting Spray, infused with hyaluronic acid, squalane, and green tea seed oil to lock in your look while delivering hydration and a lit-from-within glow. Prepare for compliments — and the inevitable, “What’s your skin care routine?”