Ahrefs’ Digest #213: Event marketing, PPC spying, and more

Welcome to a new edition of the Ahrefs’ Digest.

Here's our meme of the week:

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Quick search marketing news

• Google launches '24 hours' view to the Search Console performance reports.

• Google launches Gemini 2.0.

• OpenAI launches Sora, their video generation model.

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Best of the week

Event Marketing: The Ultimate Guide That Cost $400k to Make: Learning how to plan, promote, and run a 500-person conference was a huge journey for our tiny 2-person events team. We learned so much during the process that we decided to share everything in a guide.

Brand Monitoring: 3 Must-Track Areas for Success: Not just social media or on Google, but you’ll need to start doing brand monitoring on LLMs too.

[Video] Improving Your SEO With Conceptual Models - Mark Williams-Cook: An incredible presentation from Mark Williams-Cook, who explains why using conceptual models is doing "advanced SEO" and what he learned from the Google exploit he discovered last year. This has gotten our team very excited too. 

PPC Spying: 7 Ways to Spy on Your Competitors’ Ads: The goal of PPC spying is to improve your PPC campaigns by adapting your strategy based on what your competitors are doing. This guide shows you how to do it.

The State of Digital Agencies in 2024: Big Challenges, Bigger Optimism, and Is Remote Work Here to Stay?: Damn: Only 10% say 2024 was healthy for them. 44% said it was a struggle and the remainder were in the middle.

15 AI Content Creation Tools to Add to Your Tech Stack: It’s not just ChatGPT you can use to create content. Here’s 14 more, with example workflows and use cases.

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Latest from our podcast

This week’s podcast guest is Jon Stona, VP of Global Marketing at Airwallex. Here's what we discussed:

• The real marketing value of industry events

• Why being a team leader often feels like being a therapist

• The role of product marketing in scaling a company

• The marketing mechanics of sponsoring sports teams

• How to market effectively when your product becomes a commodity

• How to measure your brand growth the right way

• What's the value of creating industry reports

Listen to the full episode on YouTube, Spotify, or Apple Podcasts.

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Latest from our YouTube

How Shopify Used Google to Build a $135B Business

In this video, Sam tries to reverse engineer Shopify's digital marketing strategy to understand how they become the $135B e-commerce giant they are today. 

We dive into their organic SEO strategy, Google ads, Facebook ads, YouTube marketing, and look into how these marketing activities may have impacted their revenue. 

 

See you next week,
Si Quan

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