🗞 What's New: AI video editing is coming to Instagram

Here's what you'll find in this issue:

• Instagram's upcoming AI editing tool will let you edit any aspect of your IG videos with a text prompt.
• Mobile app spending in 2024 jumped 15.7% to $127B. Here's a breakdown of app insights for indie hackers.
• $250K+ MRR. Suzanne Horton's struggles to keep her floors clean inspired her to launch a high-quality doormat for nature lovers.

Want your product seen by over 115,000 founders and businesses? Sponsor an issue of the Indie Hackers newsletter. Choose between 2 affordable tiers that can fit almost any budget.

Instagram CEO Adam Mosseri recently previewed Meta's Movie Gen, an AI video editing tool, in a Reel.

Movie Gen will allow you to change nearly any aspect of your videos with just a text prompt. Want to change your outfit? Done. Background? Easy. Turn yourself into a cartoon? No problem.

Who wouldn't want a tool that turns anyone into a professional video editor? Well, judging from the reactions to Adam's demonstration, it appears that many IG users are furious.

Read the full article →

App spending hit $127B in 2024. Here are some of the top insights:

• iOS users spent a LOT more than Android users
• Only 5% of apps offered subscriptions, but they generated a staggering 48% of all app revenue
• Despite the jump in overall spending, fewer users downloaded apps

And that's just for starters.

Read the full article →

Every day, indie hackers post updates about the products they're building. Here's what the community voted to the top yesterday!

	1. DataFast: Grow your startup with data, not guesses. Added server-side tracking and domain proxying to avoid ad blockers	▲ 7
	2. HeadshotPro: The #1 AI headshot generator for professional headshots. My main goal in 2025 is to do zero actual day-to-day work	▲ 6
	3. Shortest: QA via natural language AI tests. We created an AI-powered testing framework	▲ 6
	4. Simple Analytics: Simple, clean, friendly analytics. Use flags to represent languages in language switchers	▲ 5
	5. Blogify: Best AI for content and blog writing. Why you should use AI to write blog posts	▲ 2

Enjoy building in public? Post an update to your product page on Indie Hackers, and it will automatically be added to the daily leaderboard.

Suzanne Horton struggled to keep the floors in her house clean. Her family was always dragging dirt and mud inside, and nothing she tried worked.

Then she bought a piece of astroturf.

This did the job. She took it along on camping trips, and other people began asking about it. Which is when Suzanne saw that her frustration with dirty floors wasn't unique to her.

So she decided to make the leap to turn her DIY astroturf doormat into a legitimate product.

Read the full article →

I want to start researching more helpful stories and business ideas, and tweeting them from the @IndieHackers account.

What do y'all think about this thread? What kinds of research would you like us to do?

—@csallen

Did you like today's stories? Did they suck? Which ones?

We're constantly changing things up to make this newsletter more useful, so let us know what you think by replying directly to this email. We read every reply!

Special thanks to Jay Avery for editing this issue, to Gabriella Federico for the illustrations, and to Stephen Flanders and Michal Kankowski for contributing posts.

—Channing