Hey there 👋, check out this week's top digital media and market updates!

We’re covering theSkimm paid community and key takeaways from how not to be a boring newsletter.

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Charlie Patel, Owner of Media Assets Newsletter

“How to Start Your Newsletter Right”

Starting a newsletter is a mix of excitement and learning as you go. Many seasoned operators agree—it’s all about experimenting and adapting. Take International Intrigue and The New York Times’ Opinion team, for example. They didn’t stick to rigid plans but leaned into audience feedback, trying new ideas like pop-up newsletters or tailored segments. The lesson? Start simple, validate your ideas with your audience, and tweak as you grow. Consistency matters, but being flexible and open to change can make a huge difference.

Another big takeaway is that great writing beats all the technical stuff. Ann Handley says it best: relatable, engaging content is what keeps readers coming back. Operators like Ann Friedman emphasize staying authentic and building trust by being transparent. Whether it’s experimenting with audio content or creating niche offerings for loyal subscribers, it’s all about knowing your audience and keeping the connection real. At the end of the day, it’s not just about growing numbers—it’s about building a community that genuinely values what you share. (LINK)

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