The SWIPES Email

Friday, December 27th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy! And
MERRY CHRISTMAS OR WHATEVER HOLIDAY YOU CELEBRATE!

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Swipe:

I loooveeee when images say more than words.

Images are like a universal language all humans can understand, whereas the written word only a small portion of humans can understand (like young kids or people who can't read your specific language).

To me this image tells a story of optimization and simplification by showing the Mac Mini getting smaller and simpler while getting more powerful:

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Wisdom:

This simple chart helps you determine if a purchase is worth it or not:

This reminds me of a Cost Analysis Calculator I made that tells you if it's worth it to buy a product based on it's price and how many hours a day you use it:

HINT: Your phone and computer are the best values for most people!

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Interesting:

I go over the business of air purifiers and single-sku business with Mike Feldstein in this recent interview:

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​Mike Feldstein started off in the Floods, Fire, Mould Removal, Disaster Chasing business, and currently is a huge seller of indoor air purifiers that look like a giant Alexa device. We did a pod about it that people loved.

• 0:00: Mike runs Jaspr Air
• 0:28: Mike likes our podcast
• 0:49: Old school internet comments
• 1:52: Mike's last two pods
• 2:15: Simple = Better conversions
• 5:00: Single-sku company opportunity
• 6:39: Digital and physical businesses squeezed
• 7:50: HouseOfRave SEO success
• 8:40: One expensive product strategy
• 10:15: Mike's SEO investment
• 12:00: SEO rebirth with AI
• 14:55: Top of Feed Search
• 15:35: Podcast guesting sales
• 19:42: AppSumo courses strategy
• 20:40: Value of deep essays
• 23:32: Essay podcast strategy
• 25:30: Mike's YouTube strategy
• 28:30: Why Instagram over TikTok
• 31:50: Only remarketing ads
• 32:17: Physical ads in wellness places
• 36:19: Conference strategy
• 39:14: Podcast support request
• 40:44: Email marketing insights
• 43:58: New podcast on businesses
• 49:55: Using AI - MikeyGPT
• 52:00: AI's impact on jobs
• 56:00: Thoughts on subscription models

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Picture:

In addition to Christmas presents, for some of my friends who cook steak I sent them my own spice blend I use for steak!

It gives the steak a nice flavor (not too spicy, but great FLAVOR) with just a little shake of it on top:

I called it "Nev's Steak Shake"...made a label in Canva, then printed it out and affixed it with packing tape 😂

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Essay:

I took these case studies from this Instagram account where it shows different rebrands that worked well:

Simply rebranding your packaging can help a bit, but what's WAY MORE IMPORTANT about a rebrand is getting clear on who you are selling to:

Understanding the customer better and knowing which market you're going for is the most important thing!

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Splurge:

There's only a short amount of time left to get Copywriting Course for half off PLUS 2 free extra months (so you can goof off now, then go hard in 2025):

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CC makes a great gift to yourself so you can invest in your business and optimize all your:
- Sales Pages
- Emails
- Home Pages
- Sales Sequences
- Ads
- Content
- Social Media

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members (because there's a big sale coming up)!

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We also do weekly Live Reviews each week....we clip them up for members to watch:

How to get solid testimonials, the types to collect, and how to physically save & categorize them ​Link​ ​

Revamping the offering for a photography training site with classes and physical products ​Link​

Planning on releasing 10+ easy books, doing research today to see which sells by snooping on the competition ​Link​