Happy New Year!

As we reflect on 2024, we simply want to say, thank you. 🙏

When we founded The GIST in 2017, the industry looked a lot different than it does today. Women’s sports and female athletes received less than 4% of sports media coverage, less than 14% of sports journalists were women, and female fans were seen as an afterthought.

Those that held decision-making power constantly underestimated women’s sports, female journalists, and diverse fandom, leaving a massive void. And that’s where The GIST came in.

You might recall that we surpassed the 1 million subscriber milestone this year. And we’re still pinching ourselves.

Reaching the inboxes of 1 million GISTers proves the naysayers wrong. Turns out centering diverse voices, providing equal coverage of women’s and men’s sports, and servicing all types of sports fans isn’t only good business — it truly levels the playing field.

So after a banner 2024, what’s next? We’re so glad you asked. 😉

In addition to bringing the same content you know and love to your inboxes, social feeds, and ears on a regular basis, here’s what’s on the docket for 2025:

• 📺 Innovative content: We’re dipping our toes into some new spaces and can’t wait for you to see (and hear!) what we have cooking.
• 👕 Apparel: Look forward to leveled-up gear and more limited edition merch drops.
• 🎉 Community & events: It’s time to bring this party IRL and to the group chat. Stay tuned.

Again, thank you for supporting The GIST and championing our mission of leveling the playing field.

Here’s to an incredible 2025!

Love,

The GIST Team