56% of marketing leaders believe that marketing has changed more in the last 3 years than in the previous 50.

And as I think back on the exciting wins and exhausting challenges… y’all, I believe it.

But if that’s true, how’s a marketer supposed to navigate the next 3? HubSpot surveyed 700+ marketing leaders to find out.

On today’s menu:  

• How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data] 
• What’s the deal with all these free SaaS tools? (And how you can take advantage)
• Experts weigh in on how to audit content in 2025

🕵️ INSIDE SCOOP 

This week, HubSpot's Jenny Bergen Clark turns survey data from 700+ leaders into an actionable Marketing Executive's Playbook.  

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025.

To understand where marketing is headed, HubSpot surveyed 724 marketing leaders at the director level and above across major markets around the world.

Then, to bring these findings to life, I spoke with marketing executives from companies like Wrike, Atlassian, Sendoso, and more about how they’re approaching these challenges in their organizations. 

Our research reveals three clear priorities for 2025:

• Increasing revenue and sales (20%).
• Deepening customer understanding (16%).
• Expanding brand awareness (16%).

But what does that mean in practical terms?

✨ THIS WEEK'S MUST-READ 

How to Run a Content Audit in 2025 (With Tips From Content & SEO Specialists) 

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in.

Inside, we've got everything you need to know about how to run an audit in 2025: From basic building blocks, to expert tips from working SEOs.

📚 WHAT WE’RE READING 

• 💉 Viral Video Marketing: 9 of My Favorite Viral Marketing Videos 
• 🛠️ The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage) 
• 🖲️ Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know 
• 😱 6 controversial campaigns from 2024 – and where they went wrong 

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