These are the 14 ways to instantly build trust with visitors

 
 
Some websites sparkle with evidence and reasons to believe.
Other websites are really just piles of unsupported marketing claims.

Today, we are sharing a guide for building pages that build trust with visitors. It’s a list of 14 types of evidence you can add to any page, along with our best tips for leveraging each.

Here’s an example of a visual that shows good and not-so-good ways to add testimonials to a website:

The entire guide is filled with tips like this…

As a bonus, at the end we added an AI prompt for auditing the evidence on your pages. Give any of your pages to the AI along with the prompt and it will count the number of unsupported marketing claims you made.

Fun, right? So jump in, scan through and get some ideas for building more convincing pages. Often, a few quick changes can make a big difference.

Yes, please. Show me how to make my pages more credible…

Thanks, everyone!
Andy

PS: Big thanks to the visitor psychology experts who contributed to this post!
Nancy Harhut, Melanie Deziel and Joel Klettke.

 
 
Live website reviews: January 16th

We’re ditching the slides and going LIVE with real-time website reviews from the perspective of a long-time SEO and a long-time conversion optimizer.

Join us on January 16th at 12pm CT for a live event with marketing experts Andy Crestodina and Corey Northcutt.

Register here!


Want us to review your site? Add it here...


 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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