🧙‍♂️ How to Get YouTube Sponsors in 2025

Hey there,

I sat down with my good buddy (& legendary educator!) Nick Nimmin for a livestream recently and we talked about why your sponsorship strategy for 2025 needs to be different 👇

How To Get YouTube Sponsors In 2025 Watch Full Video

Every week, I feature creators in our community who are doing amazing things with brands.

Today's WIN is Megan Clarke who got a $8,250 deal from her dream brand!

Megan's story: "This past spring, my partner and I bought a Ford Transit van to convert for van life. I knew I wanted to leverage my social media and documenting the process to help us in the “finance department.” Components for the build are NOT cheap. I had my sights set on free products, but I knew I should be getting paid for the content I created too.

Somehow I stumbled upon Justin and this course. Pretty impulsively, I bought in. This is VERY unlike me. It felt crazy to spend $1,500 on a course. Logically, I knew I wanted to make sponsorships a priority - and something in my gut told me this would pay off.

Here we are, ~six months later, and I have gained SO much value.

A dream brand had reached out in February and I had the know-how to turn that into a multi-deliverable $8,250 deal (in addition to $1,400 in product). It was a long process working through negotiations and contract details (they wanted to OWN the content), but all deliverables are officially complete!

While not a perfect student - I have accepted EIGHT gifted product offers. Given the total value is $15,000+ and no individual product is less than $1,000… I can live with this!

Two of those companies are snowballing into paid partnerships. One at $7,000 is in contract negotiations. The other originally agreed to a $6,000 package + product and I have no doubts it will turn into an even bigger deal after this first round of content.

And I will certainly pester all of these contacts for follow-up contracts. 😎

So… in a way, this has been a 25x ROI. 😮‍💨

Could I have done this without the course? …Maybe

I probably would have asked for less money and offered more deliverables - diluting the value of my work. I would have sent rate cards, conceded on price, and never think of getting on a video call. I likely would have accepted perpetual usage rights and been ultra-stressed when it came to contracts. There would be no fancy proposals, post-campaign reports, or masterful sleuthing to find direct contacts.

And there would be no wonderful community that I have absolutely LOVED being a part of. 💓"

I'm so proud of you, Megan!

If you had a recent win, hit reply to this email and we might feature you in a future newsletter!

How to Become a Sponsor Magnet in 2025 Learn how to land bigger, better brand partnerships in 2025 and actually make money from your influence! I'll share the exact strategies I've used (plus what's changing for the new year) so you can stop getting lowballed and start landing brand deals you're excited about. Get Notified

✌️ -Justin