Contrarian Thinking - 🤝 2 Truths Every Biz Buyer Should Know

Biz Buyers,

Welcome to Main Street Minute — where we share some of the best ideas from inside our acquisitions community.

Whether you’re curious or serious about buying a business, you’re in the right place. Their words, not ours…

Sound interesting? This is for you...

We’re doing something we’ll probably NEVER do again.

In fact, when we first pitched this idea in the office, our intern got so excited he ripped off his shirt, started doing an impression of The Rock screaming “WHO’S READY TO DOMINATE” — and fainted.

Okay, not actually. But could you blame him if he did? For the 1st — and probably ONLY — time ever, we’re hosting a 3-DAY virtual summit to take you deep into the Main Street Millionaire Method.

What this IS —> your chance to learn how to find, buy, and grow the best business for you.

What this ISN’T —> some prerecorded webinar or an ebook gathering dust on the shelf.

This is an interactive experience where we’ll DO the work together. You get equipped with tools, clarity, and connections to help make business ownership a reality. We’ll move you beyond theory to actionable steps. Learn directly from:

• Codie
• Industry experts
• A whole bunch of those who’ve done it

Seriously, no guarantees we’ll do this again. Learn more and reserve your spot now:

Then let’s get down to business...

The Secrets Are Simpler Than You Think…

Sometimes the secrets are shockingly simple. Take this story:

A reader of Main Street Millionaire was sitting in a coffee shop, flipping through pages talking about “the walking billboard strategy.”

Instead of powering through the book, they decided to put it into practice immediately.

The lesson? Success often isn’t about sitting in a corner, memorizing strategies. It’s about applying them — right now, in the real world.

The truth is, in biz buying, the secrets are often simpler than you think. Here are 4 more:

1. Integrity Can Win You Deals That Money Can’t

When you send an LOI, make it crystal clear:

• You’re here to steward the business.
  
  
• Employees, customers, and vendors won’t get thrown under the bus.
  
  
• You’re not some spreadsheet warrior looking to squeeze every dime out of the seller.

If you actually care about people and legacy — be upfront about who you are.

2. Make Other’s Lives Easy

Want business brokers to notice you?

Make it easy for them to say HELL YES.

• Show them why you’re someone the seller would trust.
• Show them how you’ll make their job easier.
• Show them you have the financial capacity to close.

Be that buyer.

3. There’s No Such Thing as “Perfect”

“I want a business that’s profitable, recession-proof, and runs itself.”

Cool — so does everyone else. Here’s the truth:

The perfect business doesn’t exist. But with tools like our Contrarian Deal Navigator, you can narrow the chaos and zero in on the right business for YOU. No guesswork — just clarity, focus, and actionable steps.

• Define your acquisition goals with the Deal Box Builder.
• Evaluate profitability with the Deal Calculator.
• Avoid pitfalls with due diligence, offer, and closing checklists.

Plus tools for cash flow tracking, working capital needs, and calculating SDE.

A complete, start-to-finish navigator to help you find, evaluate, and close your next deal confidently.

4. Community is Your Superpower

When it comes to buying a business, going solo isn’t the power move you think it is.

There are 1,000+ people in our community.

• Some learning business buying for the first time
• Some searching for their first deal
• Some with 3-4 businesses under their belt
• Some using acquisitions to scale

Out of these 1,000+ members, there are 1,000+ unique backgrounds — veterans, tech workers, blue-collar operators, corporate execs, and more.

Wherever you are in your journey, surround yourself with smart people who’ve got your back, and learn from them.

STOP SCROLLING

Before You Go Any Further…

We need your help. Have you read Main Street Millionaire yet? Got 60 seconds?

Leave a review here.

Every week, the Contrarian Community welcomes new members with big ambitions and sharp insights.

They’re not here to play small — they’re here to own. Here’s a look at 2 recent additions and the lessons they bring to the table:

1. Learn the Game, Then Play to Win

Renato, a UX leader and Chief Creative Officer, knows what it means to play at the top of his field:

• He scaled a global agency, earning international awards for his work.
  
  
• For nearly two decades, he helped others build their dreams and grow their wealth.

Now, he’s flipping the script:

"For nearly 20 years, I’ve helped others build their dreams and wealth. Now, I’m focused on creating financial freedom for myself and those around me."

2. Marriage is a Superpower

Nate and Brooke aren’t just married — they’re on a shared mission to keep Main Street thriving.

• Nate started a financial services startup 16 years ago and grew it from the ground up.
  
  
• Brooke purchased her business more than 20 years ago and has been leading it ever since.

"Small business is the heart of America, and it is dying. I want to do my part to help keep the American dream alive and inspire others to be business owners."

These stories remind us that ownership is about more than numbers — it’s about people. Whatever your vision, there’s a place for you in this community.

Before You Go… 3 Links To LEVEL UP

1. Simple steps to make brokers and sellers notice you. Link ↗️

2. How “fixable flaws” can beat “perfect businesses” in acquisitions. Link ↗️

3. A case for off-market deals (hard now, easier later)… Link ↗️

Hit reply. Or else…

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