🍗 Video marketing’s secret herbs and spices

Last month, the CEO and co-founder of Video Brothers told you that you need an entertainment strategy to win in 2025.

But what the hell does that even mean? Turns out, it involves Bigfoot, Panic! At The Disco, and a healthy dollop of psychology.

Today, Chandler Quintin is back to lay out the step-by-step video ad strategy that helped one client enjoy a 46% jump in revenue. (And, yes, it works whether you’re B2B or B2C.)

On today's playlist: 

• How the ad suite formula will help you nail video ads
  
• The full kit for influencer marketing 
• Transform your content strategy

|   Inside Scoop

This week, my colleague Erica Santiago gets the inside scoop on Chandler Quintin’s “ad suite formula” — a strategy that boosted one client's revenue by 46%. 

When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy.

It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing.

“That kind of experience gives me the charisma to go out there and tell an industry like B2B, 'Hey, you're boring,'” he says. “B2B is having a really hard time standing out and cutting through the noise, so they need a little rock n' roll, right?”

But even the most raucous rockstars have a method to their madness, and Quintin says Video Brothers' method for helping B2B brands stand out is called the ad suite formula.

“One of the principles of the ad suite is bringing people through a journey because people like stories,” he explains. “They like to be entertained. We want them to remember things; the best way to do that is to tell a great story.”

The formula hits all the right notes. According to Quintin, after implementing this formula, Loxo, a Video Brothers client, experienced a 46% increase in quarter-over-quarter revenue and a 25% increase in pipeline growth.

So, what‘s the deal with this ad suite formula? Here’s a step-by-step breakdown.