In this issue, you’ll find:

Create your own little empire

It’s fashion these days. Everyone’s a dictator. Everyone wants a dictator. They’re strong, decisive, and powerful.

Sounds like an interesting angle for a content creator?

Unfortunately we can’t all be Trump or Musk or Bezos.

We CAN carve out our little own content empire, though. Just like a dictator.

And you don’t need any money nor powerful friends—just a bit of time and creativity.

It starts by having a skill.

If you don’t have any skill, google “Learn a money-making skill in 2025”

Pick something you’ll enjoy for longer than 5 minutes and go indulge in some YouTube videos.

Start practicing that skill for yourself.

The moment you start practicing is the moment you begin building or showing in public. That’s the start of your little content empire.

Why? Because people love to follow a growth story. And they want to earn mone themselves too. So start posting what you learn.

This has a nice little side effect. People interested in what you have to offer will start to reach out.

Work for (nearly) free in the beginning. Build a portfolio. Keep raising prices. And before you know it, you have your own little empire.

LinkedIn Finally Adds Email Analytics for Newsletters

LinkedIn Newsletters now include two long-awaited metrics: Email Sends and Email Open Rate. While basic and possibly inaccurate, these insights help compare LinkedIn’s newsletter performance with other platforms.

Still, LinkedIn lacks the biggest feature: access to subscriber email addresses—a major limitation for creators. Until that changes, running newsletters across multiple platforms remains the best strategy.

Adobe Brings Photoshop to iPhone

Adobe has launched Photoshop for iPhone, offering both free and paid tools optimized for mobile use. The app includes core Photoshop features like layering, masking, and AI-powered tools via Adobe Firefly.

A $7.99/month subscription unlocks premium features, including access to Photoshop on the web. With mobile-first creators in mind, Adobe aims to attract a new generation while competing with apps like Snapseed and Canva.

Boost Your Instagram Engagement

Want to level up your Instagram marketing? Social media expert Sarah Bryan (@marketingwithmamajo) shares key post strategies to increase likes, comments, shares, and saves.

Check out the infographic for her top tips!

3 Lead Qualification Tactics to Dodge Tire-Kickers

Not all leads are created equal.

Some are potential buyers. Some are not.

You want to focus on the first category. Otherwise, you waste everybody’s time.

For this, you need an effective lead qualification process. “Effective” is the hard part, where many agencies and salespeople get lost.

In this issue of The Lead Magnet, I share three useful tactics.

You can check it out here:

Last week’s poll: Which AI tool do you use most often?

🟩🟩🟩🟩🟩🟩 🟢 ChatGPT (57.14%)

🟨🟨🟨⬜️⬜️⬜️ ⚫️ Grok

🟨⬜️⬜️⬜️⬜️⬜️ 🔴 Claude

That’s it for now, everyone! We’ll meet again next week to discuss some more of this!

Don’t forget to sign up to Hypefury if you haven’t yet.

Feel free to reply to this email. It goes directly to me.

Cheers,

Yannick Veys
Co-founder and CMO of Hypefury