It’s Wednesday, February 26, and this week, Ephraim Gopin shares lessons from writing a newsletter every day for 366 days. But first…

Nominations for The Inbox Awards are only open through Sunday night! Make sure you apply today…

Next week, I’ll be announcing the finalists for each category — and you, the readers of Inbox Collective, can vote to pick the winners. Keep an eye out for an email about the finalists…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this month are presented by Optimism, an email-first media company. They believe in the importance of bringing positive and informative content to the inbox. Through Curated By Optimism, they’re working with like-minded media companies to drive traffic to publications like yours.

Interested in learning more? Get in touch here.

10 Things I Learned from Sending an Email Every Day for a Year

Ephraim Gopin is a pro in the non-profit world, and last year, he launched a daily newsletter experiment, called Email 366, where he shared a tip every day to help non-profits send better email. (Why 366? It was a leap year!)

Writing a daily newsletter is a ton of work for a writer like Ephraim, but it’s also a big commitment for readers. So I asked Ephraim to share lessons — about getting organized, testing new formats, and keeping readers engaged — that anyone can apply to their newsletter, even if you’re only sending an email every week or every month. Read the story

A big thank you to Optimism, the wintertime sponsor for Inbox Collective — they’re making everything in the newsletter and on our website available for free to all readers.

They’re also the proud sponsor of the first-ever Inbox Awards, which honor newsletter operators who are delivering exceptional experiences through email. Your newsletter could win in one of these six categories:

Innovation in Content
Innovation in Design
Innovation in Engagement
Innovation in Growth
Innovation in Revenue
Innovation in Technology

Apply now for your chance to win — it’s free to apply, and the nomination process will only be open through this Sunday night.

And thanks again to Optimism for their support of the Inbox Awards. You probably recognize one of their 18 email-first brands, including History Facts, Nice News, and Word Smarts. This year, they’re also expanding their partnership program with like-minded media companies. Through Curated By Optimism, they’re driving traffic to external partners and promoting their great content — and with traditional traffic sources continuing to drive fewer readers to publications, new partnerships like this could help your newsletter or site grow faster in 2025. Interested in learning more about how to partner with Optimism? Get in touch here.

*This content has been promoted by our partners*

From my reading list...

Kristen Hawley has been writing Expedite, a newsletter about the intersection of food and tech, since 2019. She started to feel lost with her newsletter, so she and I talked through a few potential paths. Here’s our conversation — and what Kristen did next with Expedite. (Inbox Collective)

Do memes work well as Facebook ads? One newsletter operator tried the tactic to see what worked and what didn’t. (Journalists Pay Themselves)

The European Accessibility Act is coming this summer. Here’s a checklist to get EAA compliant. (Email Tool Tester)

There are lots of good ideas in this post for building your email list. (GetResponse)

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📬 No. 68 | Lessons from 366 days of email

10 Things I Learned from Sending an Email Every Day for a Year

From my reading list...

Older messages

UPDATE: Now with working links! —> 📬 No. 68 | Lessons from 366 days of email

📬 No. 66 | The Eight Types of Emails

📬 No. 62 | What I learned about newsletters in 2024

Join me in Copenhagen this summer!

📬 No. 61 | What I wish I’d known

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