Morning Brew - ☕ Grid and bear it

New York City could use an energy boost.

It’s Wednesday. It’s been… one week since Microsoft announced a new state of matter for quantum computing, exceeding our expectations for 2025. We’re still processing.

In today’s edition:

Tricia Crimmins, Patrick Kulp, Jordyn Grzelewski, Margarita Noriega

GREEN TECH

View of power grids in Downtown Manhattan, New York.

Photovs/Getty Images

When walking down Grand Street in Williamsburg, Brooklyn, past MicroGrid Networks’ site, passersby can hear the constant buzzing of the company’s energy storage system holding power taken from the city’s electrical grid during off-peak hours.

And when the batteries are discharging power, it’s even louder, according to the company’s acquisitions manager, Robert Woods.

“It is a memorable sound,” Woods told Tech Brew during a February tour of the 7,500-square-foot facility. “We consider it a beautiful sound because that’s when we’re actually trading energy.”

By “trading energy,” Woods is referring to when MicroGrid Networks’ system puts the energy that it has stored back into the electrical grid, which happens when the grid doesn’t have enough power to meet demand. The company’s plants (the second location is in Maspeth, Queens) are both connected to Con Edison, an electric provider that services NYC.

When demand for electricity is low, usually at night, MicroGrid Networks’ batteries pull power off the electrical grid and store it. And when demand is high—like in the summer when many New Yorkers are using power to cool down their homes—the batteries feed power back into the grid.

Keep reading here.TC

presented by Kara Water

AI

CPU computer (central processing unit) US flag on circuit board background.

Pla2na/Getty Images

The Trump administration claims it wants the US to continue to lead the world in AI. But some of the president’s latest tariff proposals could be tricky for the tech industry to navigate.

He told reporters at Mar-a-Lago last week that he plans to levy a 25% tariff on semiconductors, as well as on auto parts and pharmaceuticals, in April as part of a bid to return manufacturing to the US. He said the rate would “go very substantially higher over the course of a year.”

The Trump administration has already imposed 10% tariffs on China, which has retaliated with its own tariffs.

A research note that analysts at PitchBook published earlier this month attempted to break down what tariffs might mean for different tech sectors. For enterprise software-as-a-service companies—a category that includes AI—the impact of tariffs on China specifically may be modest, but would drive up data center costs in a year when tech companies have signaled that they plan to spend big on AI infrastructure.

“Tariffs on China would still increase the cost to build data centers (servers, semiconductors, metals, rare earth), ahead of a large capital-expenditure year, thus increasing consumer prices,” the analysts wrote. “Market volatility could slow IPO progress, including on SaaS companies.”

Keep reading here.PK

FUTURE OF TRAVEL

Illustration of Donald Trump holding shipping containers

Illustration: Anna Kim, Photo: Joe Raedle/Getty Images

Prepare yourselves.

That’s the advice experts at EY have for automakers and other companies facing the prospect of drastic trade policy changes, like proposed 25% tariffs on imports from Mexico and Canada.

EY experts emphasized during a Feb. 20 discussion that the tariff situation is rapidly evolving. Their teams have had hundreds of meetings on the topic in recent months, they say, as clients have sought clarity on President Trump’s flurry of executive orders, shifting implementation dates—and what strategies they can employ both now and in the long run to mitigate risks.

“Every organization should be doing something to make sure that they’re ready for the next thing to happen,” Martin Fiore, EY Americas deputy vice chair for tax, said during the first in a three-part series of briefings on the status of tariffs under Trump.

Crossing the (border) line: Tariffs have been a focus among auto executives since they were proposed, as the auto industry has significant presence in Mexico and Canada—from factories to materials like steel.

Analysts have warned that tariffs, combined with other Trump administration policies rescinding support for EVs, could impact auto sales later this year. They’ve also raised concerns about the likelihood of tariffs causing price increases when consumers already are struggling with affordability.

Keep reading here.JG

together with Kara Water

BITS AND BYTES

Stat: 20,000. That’s the estimated number of new employees Apple plans to hire in the US, as part of a $500 billion investment announced this week.

Quote: “We’re taking learnings from markets like China and quickly standing up fast delivery solutions in other markets.”—Walmart CEO Doug McMillon during a recent earnings call, emphasizing investments in tech and supply chains.

Read: What Lush learned from three years of being mostly offline (Marketing Brew)

Sip on this: With $1.6m+ in sales and 800+ units sold globally, now’s your opportunity to invest in Kara Water’s air-to-water technology. Act now before their funding round closes.*

*A message from our sponsor.

JOBS

Elevate your job search beyond the traditional channels. CollabWORK is where employers seek qualified candidates through trusted, community-based referrals. Let the power of community work for you, and click here to browse jobs curated especially for Tech Brew readers.

SHARE THE BREW

Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 3

Click to Share

Or copy & paste your referral link to others:
emergingtechbrew.com/r/?kid=303a04a9

✢ A Note From Kara Water

This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

This was a paid-for ad. Morning Brew has been compensated for this ad by the Kara Water Reg CF Campaign hosted on StartEngine.

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2025 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Piñata yada

Thursday, February 27, 2025

Target's social media posts draw ire. February 26, 2025 View Online | Sign Up Retail Brew Presented By Hightouch Hi. The Conference Board reported a seven-point decline in consumer confidence in

☕ Lovin’ it

Thursday, February 27, 2025

How advertisers are testing out AppLovin. February 26, 2025 View Online | Sign Up Marketing Brew presented by Tubi It's Wednesday. Knit and purl one out for crafters nationwide: Joann will shutter

☕ Diversing gears

Friday, February 14, 2025

DE&I rollbacks and supplier diversity. February 10, 2025 View Online | Sign Up Retail Brew It's Monday, and an excellent day to brush up on your rendition of “Singing in the Rain,” seeing as

☕ Made you look

Friday, February 14, 2025

Marketers took Super Bowl teasers to a new level this year. February 10, 2025 View Online | Sign Up Marketing Brew Presented by The Points Guy It's Monday. If you hit “snooze” on everything,

☕ So metal

Friday, February 14, 2025

Trump targets steel imports and pennies... February 11, 2025 View Online | Sign Up | Shop Morning Brew Presented By Grayscale Investments Good morning. Want to feed your ex to a zoo animal but don'

You Might Also Like

AI chatbots keep failing every accuracy test thrown at them

Wednesday, March 12, 2025

PLUS: Why Substack's new subscriber milestone is so significant ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Everything We’ve Written About That’s on Sale at Nordstrom

Wednesday, March 12, 2025

Plus: Actually cute plus-size maternity clothes. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

What A Day: Bad Car-ma

Tuesday, March 11, 2025

Elon Musk's politics are sparking a major Tesla backlash, ironically thanks to Trump. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Rohingya refugees just lost half of their food aid. Now what?

Tuesday, March 11, 2025

An interview with Free Rohingya Coalition what happened last week in Asia, Africa and the Americas Hey, this is Sham Jaff, a freelance journalist focused on Asia, Africa and the Americas and your very

Shayne Coplan’s Big Bet Is Paying Off

Tuesday, March 11, 2025

March 11, 2025 THE MONEY GAME Shayne Coplan's Big Bet Is Paying Off By Jen Wieczner Photo: Dina Litovsky At 6 am on Wednesday, November 13, eight FBI agents in black windbreakers burst through the

We need your input.

Tuesday, March 11, 2025

Share your insights & receive a 70% off forever. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

We Talkin’ About Practice?

Tuesday, March 11, 2025

Nobody Told Me There'd Be Days Like These ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Seattle startup takes eco-friendly aim at recycling clothing 

Tuesday, March 11, 2025

Read AI rolls out enterprise search tool | Hard time for hardware ADVERTISEMENT GeekWire SPONSOR MESSAGE: A limited number of table sponsorships are available at the 2025 GeekWire Awards: Secure your

☕ The beauty of it all

Tuesday, March 11, 2025

A conversation with Ulta Beauty's CMO. March 11, 2025 View Online | Sign Up Marketing Brew Presented By Iterable It's Tuesday. Count Kathy Hochul as an ad buyer. The governor of New York is

🤔 What’s in your wallet? A scam.

Tuesday, March 11, 2025

Plus, a new streaming deal is the latest gift to Trump from the billionaire CEO and his company — which profits off government contracts. Forward this email to others so they can sign up 🔥 Today on