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Digiday - WTF is connected commerce?

Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why.
February 26, 2025

WTF is connected commerce?

Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why.

Additional coverage:

  • The ad industry attempts to underline the economic contribution to regulators as growth rates start to plateau.
  • Liner, a South Korean AI search engine, has begun testing ads in the U.S. and Europe using a traditional cost-per-click model.
  • As podcast subscription businesses mature, podcasters face a challenge that publishers have grappled with for years: churn. Here's how they're working to retain paying listeners.
  • Forrester issued guidance on how advertisers ought to handle the pressures exerted by X.
Other things to know about
  • The Digiday Media Awards give you the opportunity to showcase your achievements in modernizing digital media in front of Digiday's global audience. Explore this year's categories and enter by March 14 to be considered.
  • According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%). Sponsored by Clinch.
  • According to research, brands that use a full-funnel marketing strategy see a 45% higher customer retention rate than those that focus on the top or bottom of the funnel. Sponsored by Simpli.fi.

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Top Stories
Commerce media is having a moment — and with a market expected to exceed $112 billion in 2025, according to the Winterberry Group, it’s easy to see why.

howdy!
The ad industry attempts to underline the economic contribution to regulators as growth rates start to plateau.

RMNs face data integration challenges that hinder their ability to deliver on advertiser expectations, and advertisers must be prepared to address these limitations within their campaigns.

howdy!
Liner, a South Korean AI search engine, has begun testing ads in the U.S. and Europe using a traditional cost-per-click model.

While marketers leverage diverse data sources and emerging technologies to enhance campaign optimization, many CPG brands face challenges around attribution and measurement to unlock their full potential.

howdy!
As podcast subscription businesses mature, podcasters face a challenge that publishers have grappled with for years: churn. Here’s how they’re working to retain paying listeners.

Advertisement

Marketers who prioritize CTV will increase efficiency through personalization. This new guide shares tactics for building high-performance CTV campaigns.

howdy!
Forrester issued guidance on how advertisers ought to handle the pressures exerted by X. Analysts recommend three steps advertisers should take to maintain as much control in any such situation

howdy!
Forrester issued guidance on how advertisers ought to handle the pressures exerted by X. Analysts recommend three steps advertisers should take to maintain as much control in any such situation

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