Hey there 👋, check out this week's top digital media and market updates!

We’re covering $10K/Month Newsletter Playbook.

We’d love your feedback! Hit reply and let us know what you think.

Charlie Patel, Owner of Media Assets Newsletter

“Newsletter Growth Doesn’t Have to Be a Sprint”

Here’s the deal: growing your newsletter doesn’t have to be a sprint—it can be a chill, slow walk. Take Evil Witches, a parenting newsletter that’s grown to 10,000 subscribers over years without crazy marketing tactics. The author keeps it as a side project, balancing it with freelance work and, well, actual parenting. For them, slow growth means less stress and more time for life—and honestly, that’s a vibe. Sometimes, a smaller, more engaged audience beats a massive, impersonal one.

Other creators, like Kate McKean (Agents & Books) and Chris La Tray (An Irritable Métis), are on the same page. They’re not obsessed with scaling fast because they’ve got other gigs—like being a literary agent or writing books. Their newsletters are just one piece of their hustle, and they’re cool with that. Smaller audiences mean deeper connections, less pressure to hustle 24/7, and more room to breathe. So, if you’re not into aggressive growth strategies, that’s totally fine. Slow growth is still growth—and it might just keep you sane (and happy). (LINK)

Ok that’s it for this week, give us a reply if you have any suggestions or comments…

Cheers!