👀 Sponsor this spot to share your content with our community.

Wanna know something cool? Referred customers are not only more valuable (at least 16% higher than non-referred customers) but also more likely to refer others.

New research shows that referred customers…

• 📈 are 36% more likely to refer others compared to non-referred customers.
• 🛒  make 27.65% more purchase trips.
• 💰 are 20-36% more valuable in the long run.

Referred customers are also more likely to…

• 🔄  convert from free trials to paying customers.
• 📊  opt for higher-tier plans.
• 🌐 continue the cycle of referrals.

Convinced? Here’s how to maximize your referral impact:

1. 🔔 Remind customers they were referred with targeted messages like, “A friend brought you here—pass it on by inviting someone!”
2. ✍️ Pre-fill referral messages so they’re easy to share.
3. 🎁 Test messages with incentives to boost referral rates by up to 53%.
4. ⏰ Ask for referrals after positive experiences, like completed purchases.

Check out Science Says for a breakdown of the research.

👀 Sponsor this spot to share your product or service with our community.

Anyone can take a boring old screenshot.

PrettyShot is a handy tool for making them look a little more polished and professional for social, showcases, and presentations.

It lets you easily enhance screenshots with backgrounds, shadows, reflections, etc. — all from your browser.

A big plus: drop your screenshots in mockups for phones, tablets, and desktops. There are also one-click presets to quickly apply your favorite styles.

Against all odds, Dairy Queen Canada is workin’ hard to build an association between a cold winter’s day and a delicious DQ Blizzard.

The brand is transforming snow piles all over the country into giant Blizzards, complete with 7-foot-tall red DQ spoons and giant Smarties mix-ins.

Each Blizzard Bank has a QR code on the spoon, which gives passersby a chance to win free Blizzards for a year.

“Ultimately, we want people to think of DQ Blizzards every time they see a snowbank. By creating Blizzard Banks, we’re simply reinforcing something that people already know… DQ Blizzards are the ultimate treat regardless of weather conditions,” said Vini Dalvi, chief creative officer of Publicis Toronto.