Streaming TV ad rates are falling and Amazon’s the anchor

Streaming TV ad rates are falling and Amazon’s the anchor

Amazon’s influence is reshaping streaming ad costs — downward.

Additional coverage:

• Digiday caught up with Snap executive Sid Malhotra to get the lowdown on how important SMBs are to Snapchat's overall ad revenue stream, what the platform can offer advertisers that its platform peers can’t, and what prevented advertisers from giving the company a proper chance — until now.
• The FTC solicits public commentary on free speech, while Criteo launches an open-source PET project, and consumers voice discomfort with AI-generated ads. Read this week's AI Briefing.
• Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers.
• Independent media agency Crossmedia has designs to expand hubs into Asia Pacific and Latin America in hopes of securing more multinational clients. Read this week's Digiday+ Media Buying Briefing.
• Shifting search habits have put a dent in Google's market dominance. It's not the only company affected, though.
• Black-owned digital media network Culture Genesis has been pitching to brands: a targeted, engaged audience through a network of multicultural creators that are already successful on YouTube.
• ICYMI: Omnicom CEO John Wren and IPG’s Philippe Krakowsky met with consultants last week — opening it up to questions (even if they had few answers).