Demand Curve - How not to make a 😴 newsletter

​Hey there,​

Most company newsletters are 😴😴😴

They simply share their SEO articles and updates about the company (fundraising announcements 😴), new webinars (😴), and product updates (😴).

They think of their newsletter purely as a way to hammer their audience on a regular basis with updates about themselves.

Instead, they need to consider the newsletter as a product.

A newsletter that:

• Helps their audience achieve their goals.
• Educates them on how to solve their biggest problems.
• Builds trust and loyalty.
• Gives gives gives gives before it ever takes.

That's a newsletter you need to drive revenue for years.

This is why we've created the Unignorable Newsletter Masterclass​

When: Feb 27th at 9AM Pacific / 12PM Eastern

What: A live, 2-hour masterclass where Katelyn Bourgoin and I dive deep into creating an unignorable newsletter you can build a multi-million dollar business on top of.

Who: Taught by the creators of two of the most popular marketing newsletters (Why We Buy and Demand Curve) with 160,000 combined readers.

We'll teach you how to make a newsletter that people can't wait to read.

There are only 150 106 spots left.

What you'll learn in just 2 hours

Here's everything we're going to cover in this interactive masterclass:

• Who your best-fit readers are (so your emails actually get read)
• What overarching topic you should write about (say goodbye to analysis paralysis)
• How to stand out in crowded inboxes (so you don’t get ignored)
• How often you should send your newsletter (because it’s *not* a one-size-fits-all scenario)
• How to create an easy-on-the-eyes newsletter design (it’s simpler than you think)
• How to craft your sign-up page messaging to convert more scrollers into readers
• What to name your newsletter (*this* is deadly important)
• How to actually GROW your newsletter (with a 90-day growth plan to help you stay accountable)

Here's what Christine said last time we ran this:

An audience on social media is great for:

• Distribution
• Reputation, and
• Generating leads

But a newsletter is needed for:

• Building a relationship directly with your audience
• Bypassing the algorithmic gatekeeper so you can promote your products—although inboxes are increasingly algorithm-driven, which we give advice on as well.
• Add sponsorship revenue

Come learn from our years of experience building our newsletters—which have driven the growth and leads of our businesses for years.

There are only 150 106 spots available!

Hope to see you on Feb 27th at 9AM Pacific / 12PM Eastern 🙂

– Neal O'Grady​ ​​​​

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