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Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

Amazon confirms its DSP will include new page-level reporting through its Traffic Events API.
February 21, 2025

Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

Amazon confirms its DSP will include new page-level reporting through its Traffic Events API.

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Ivy Liu
Amazon confirms its DSP will include new page-level reporting through its Traffic Events API.

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Why marketers need a content platform that speaks their love language

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Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December.

According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%).

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Google’s share of the search market’s fallen recently, suggesting changes in user habits have gained momentum. How are brands responding?

By implementing a programmatic marketing strategy, a national jewelry retailer boosted in-store traffic and lowered its cost-per-store-vist.

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The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.

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Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025.

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Per its latest update, third parties will be ‘proxied’ when it comes to tracking IP addresses and limiting fingerprinting, in incognito sessions.

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Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.

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