How to Sell Rich

If you want to sell to wealthy customers, ask yourself: Rule of Two. Does your offer hit at least TWO of these categories?

• If you’re selling convenience, add exclusivity.
• If you’re selling status, add scarcity.
• If you’re selling privacy, add convenience.

Rich people WANT to spend money — give them a reason to. Recap:

❌ Selling Cheap:

• Price-sensitive. High churn.
• Harder to scale. Volume game.
• Competitors everywhere.

✅ Selling Rich:

• Will pay a premium for the right product.
• No price shopping if they trust you.
• Will keep spending if you deliver.

What do you think?

The Flake Tax

Most people think success comes from big moves — the one genius idea, the perfect opportunity, the lucky break. But in reality? For 99% of us, it comes from one simple formula:

1. Say you’ll do something.
2. Actually, do it.
3. Repeat.

That’s it.

It sounds obvious, but here’s the problem: Most people don’t do it. They overcommit, underdeliver, and spend their careers making excuses. And over time, that comes at a cost.

Why This Works Like Compound Interest

Every time you follow through, you earn credibility points. Every time you flake, you lose them. At first, no one notices. But over time, this creates an exponential gap:

• Flakes: Make promises, miss deadlines, explain why. Stagnate.
• Executors: Make promises, deliver, earn trust. Get opportunities.

The results:

• Flakes = Linear progress. Always starting over.
• Executors = Compounding trust. Gets easier with time.

The guy who delivers consistently gets better jobs, more opportunities, bigger deals, more respect.

How to Protect Your Credibility

Not everything goes to plan, we get it. Here’s how to keep your word without burning trust:

• Under-promise, over-deliver. Build the habit of exceeding expectations.
• If you can’t hit a commitment, communicate early. No ghosting. No excuses.
• Your word is your brand. People aren’t keeping score — until you break their trust.

Doing the thing is the fastest way to stand out, because most people don’t.

Reps Before Results

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” -Bruce Lee

Winning looks like luck from the outside. But if you zoom in, it’s often just a numbers game.

Reps → Suck → Improve → Win → Repeat.

Most people never get past the “Reps” phase. They try something a few times, hit resistance, and stay stuck. The people you see “winning”…

• Posted 300 videos before one went viral.
• Pitched 50 investors before one funded them.
• Sold 100 times before they closed a single deal.

More reps = More learning. More learning = Better decisions. Better decisions = More Wins.

Every industry has outliers, but if you dig deeper, even they almost always fall into one of two categories:

1. They are, in fact, statistical anomalies. You are not them.
2. They weren’t actually lucky. Their "first try" was their 500th rep in disguise.

“Mark Zuckerberg built Facebook in college!” Actually, he tinkered on countless projects before that. “That writer goes viral all the time!” Actually, they wrote for 10 years in obscurity. As Ray Kroc put it, “Luck is a dividend of sweat. The more you sweat, the luckier you get.”

There are very few real overnight successes — mostly just graveyards of unseen reps.

How to Apply This Rule

• Be okay setting more rep-based goals, not just outcome-based goals.
• Stop judging early results. Your first 20 attempts will be bad.
• Think like an athlete. Skills are built in training, not on game day.

The winners often aren’t the smartest or the luckiest. They’re the ones who stuck around long enough to actually get good.

Think about that.

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