The SaaS Club Newsletter

⚡️ Presented by Designli

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎧 How 50 failed sales meetings led to a $7M ARR SaaS

• 🧑‍💻 Why DIY product troubleshooting could be costing you more

• 📊 Faster way to add customer-facing analytics to your SaaS

• 🤔 The pricing mistake killing your path to $10K MRR

• 📗 Three must-read books from a $7M ARR founder

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🎧 Podcast: New Episode

Konnect Insights: From 50 Failed Sales to $7M+ ARR

Sameer Narkar is founder and CEO of Konnect Insights, an omnichannel customer experience management platform that helps enterprise brands monitor and manage customer interactions across social, email, calls etc.

In 2014, Sameer was a software developer in India working in finance. 

One day, while talking to a restaurant chain's marketing team, he realized they were paying hundreds of dollars a month for basic analytics reports.

That moment sparked an idea: what if businesses could access deeper insights across all channels at a fraction of the cost?

But Sameer's journey was far from smooth. 

It took over two years and more than 50 failed sales meetings before he was able to land his first paying customer!

During this time, Sameer supported himself by taking on software services work and reinvesting that revenue to fund the product.

His early success came through partnerships with agencies vs. selling directly to brands, but scaling beyond India required a different strategy.

Sameer and his team pivoted to forging alliances with CRM companies, contact centers, and chatbot providers, opening doors to 30+ countries.

Today, Konnect Insights is a $7M ARR business that has grown 200% in the last two years all without external funding.

In this episode, you'll learn:

• How Sameer transformed years of sales failures into actionable insights that helped land enterprise customers.

• Why balancing consulting work alongside product development was critical to bootstrapping success.

• The strategies he used to expand into international markets and forge strong relationships with global partners.

• How he and his team stayed competitive against well-funded incumbents by doubling down on an all-in-one solution.

• What Sameer's journey teaches about scaling a SaaS business sustainably without external funding.

I hope you enjoy it!

Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

🧑‍💻 Dev Issues? Stop Wasting Time, Get Expert Help

Struggling with SaaS development issues, UX inconsistencies, or scaling problems? Many founders waste months troubleshooting, not realizing a clear fix is within reach.

That’s where Designli’s Impact Week comes in. It’s a one-week deep dive where their senior engineers, designers, and product strategists analyze your SaaS product, uncover bottlenecks, and provide a structured roadmap for scaling and optimization.

They only offer four Impact Weeks per month, so space is limited.

👉 Want to learn more? Book a free 30-minute chat

📊 Embed Customer-Facing Analytics in Your SaaS

Building embedded analytics into your SaaS product is a massive engineering drain—but your customers expect real-time dashboards. 

Instead of spending months on custom reporting tools, Explo lets you embed fully customizable, white-labeled dashboards in minutes.

Explo works with your existing data, gives you full design control, and scales with predictable pricing; without pulling devs off core product work.

Hundreds of SaaS companies already trust Explo to power their analytics. Now, it’s your turn. For a limited time:

👉 Start your free trial and get $1,000 off your first year

🤔 SaaS Insights

Simple Pricing Page to $10K MRR

Are you making this common mistake with your SaaS pricing page?

In our weekly SaaS Club Launch coaching call, a founder showed us his pricing page and asked for feedback. It highlighted a problem I see a lot: 

→ Founders making pricing way too complex before hitting $10K MRR.

Instead of keeping it simple, they copy a playbook like Slack's - multiple tiers, feature matrices, enterprise plans.

Sure, it looks legit. But it's the wrong move when you're just starting out.

The truth is, when you're sub-$10K MRR, you face different challenges.

Your prospects don't need fancy pricing tiers. They need to trust you quickly.

Here's what works better:

✅ One clear price point
✅ 3-5 core benefits (not features)
✅ Simple "Buy Now" button
✅ "Cancel anytime" promise

Example:

✅ $49/month

✅ Track sales

✅ Send emails

✅ Grow faster

✅ Cancel anytime

Save the fancy pricing models for later.

Right now? Keep it so simple your mom could understand it in 10 seconds.

Because getting to $10K MRR isn't about sophisticated pricing.

It's about making it really easy for people to pay you.

Want to join a group of like-minded SaaS founders supporting each other to $10K MRR and beyond?

Apply for SaaS Club Launch here.

 📗 Book of the Week

This week's book recommendations are from Sameer:

1️⃣ Predictable Revenue: Turn Your Business Into a Sales Machine with the $100M Best Practices of Salesforce by Aaron Ross and Marylou Tyler

2️⃣ Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

3️⃣ Zen and the Art of Happiness by Chris Prentiss

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?

P.S. Whenever you're ready, here are 3 ways I can help you:

1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.