Lessons learned from growing 265k LinkedIn newsletters subscribers

 
 
It’s the perfect adaptation to shifts in B2B marketing
Think about these disruptions over the past 5 years in digital…

⚠️ Blog comments are dead
⚠️ Readers are evermore skeptical to subscribe
⚠️ Big tech has zero interest in sending you free traffic

Maybe it’s time to reconsider the old "don’t build on rented land" advice. What if we tried? What might happen? What if we change our goal from VISITS to VIEWS?

🥦 Tons more engagement and visibility
🥦 Takes less time than anything else we’re doing
🥦 Big tech is on our side, promoting our content for us

Why broccoli? We don’t know. It’s another marketing mystery. It’s green which made a nice contrast to the little warning signs. And it’s one of those healthy-in-the-long-run foods, so it fits.

This is our #1 tip for B2B content marketing today.

In this little guide, we first make the case, then we show how. These are all of our best tips for LinkedIn newsletters after publishing 192 editions.

Think it’s a bad idea? See us make the case.
Ready to give it a try? Here’s what we recommend.

And if you’re already doing an LI newsletter, compare our best practices to your own approach. Maybe you missed something. Or maybe we did. If so, please let us know!

OK, then! Show me the LinkedIn newsletter strategies and starter tips! →


Enjoy!
Andy


PS: Join us for live website reviews on Wednesday, 2/26 at 12:30 CT. Register here!

 
 
Virtual event - February 27th - 1pm CT
B2B Lead Generation School: From First Keyword to Final Conversion

This session walks through a framework for building high-ranking, high-converting pages. It is based on 1000+ website redesigns. Each attendee will leave this session with new perspectives and actionable takeaways for a stronger funnel.
Content Jam - April 22, 2025 - Chicago, IL

Our annual marketing conference is back, and we’ve pulled out all the stops to bring you a full day of top-rated speakers and actionable insights.

Mark your calendar: April 22nd
Where: The Gleacher Center, Chicago (right on the gorgeous riverfront overlooking Lake Michigan)

Here’s a peek at our expert speaker lineup.

Interested? Check out the schedule and grab your tickets now because the event sells out every year.

Can't wait to see you there!

 
 
Orbit Media Studios, 4043 N Ravenswood Ave. Suite 316, Chicago, IL 60613, United States
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Older messages

Lessons learned from growing 265k LinkedIn newsletters subscribers

Thursday, February 27, 2025

It's the perfect adaptation to shifts in B2B marketing Think about these disruptions over the past 5 years in digital… ⚠️ Blog comments are dead ⚠️ Readers are evermore skeptical to subscribe ⚠️

Find your top converting articles using GA4 and AI

Friday, February 14, 2025

You know what content drives traffic to your site, but can you identify your top converting posts? Do you know which articles grow your email list? It's very likely that a small percentage of your

These are the 14 ways to instantly build trust with visitors

Thursday, January 9, 2025

Some websites sparkle with evidence and reasons to believe. Other websites are really just piles of unsupported marketing claims. Today, we are sharing a guide for building pages that build trust with

Here is our library of AI prompts

Thursday, December 19, 2024

🎁 It's the holiday season! The season of gift-giving You've been a good marketer all year So we have a gift for you… A Shared Prompt Library Starter Kit for B2B Marketers Because that was on

Are you getting traffic from AI?

Tuesday, December 10, 2024

+$85K in free web marketing services 🙌 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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