Are allocating budgets across many channels or activities (23% Paid, 21% creative development, 18% events and sponsorships)

67% of marketers say their companies will undergo a reorganization in future to compete in the marketplace

66% of CMOs are already using Generative AI

60% of marketers have established guidelines for Generative AI usage in their organizations

40% of marketers who adopted Generative AI have seen increased productivity

39% of marketers using AI have achieved acceleration of content creation

30% of chief marketing officers (CMOs) experienced better campaign ideation using AI

Only 25% of marketers really understand how to use AI in marketing activities

35% of marketers say AI implementation is their biggest priority this year

67% of CMOs are increasing budget allocations to brand building efforts

60% of marketers said investing in brand building increased brand engagement while 58% of them say it increased their share of voice in the marketplace and 48% earned more media coverage

64% of marketers are allocating budgets towards improved customer experience

75% of marketers prefer social media as the channel for content distribution, 60% prefer email, 42% prefer blogging, and 20% prefer connected TV (CTV) devices like streaming devices and game consoles.

55% of them said they are planning to increase content distribution through connect devices including smart TVs.

40% of CMOs will increase blog usage for content distribution

50% of marketers say visual content like infographics and videos are the top forms of content for their campaigns

70% of CMOs have the right tools in place to measure marketing activities

82% of marketers are able to demonstrate marketing impact to the executives

55% of CMOs are providing AI training for their teams

40% of CMOs say lack of AI skills in their teams is the reason they have not implement AI into their activities

10% of marketers say the marketing and sales departments are not aligned

Communication is the top added skill among B2B marketers on LinkedIn

36% of CMOs are more involved in driving revenue and growth than they used to

90% of marketers say building relationships within their organizations has become more important for their success

56% of CMOs have increased budget allocations towards diversity, equity and inclusion activities

48% of marketers have increased efforts towards making content accessible for underserved markets

Only 7% of CMOs prioritize DEI when hiring