While client climate commitments waver, some media agencies are doubling down

While client climate commitments waver, some media agencies are doubling down

Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.

Additional coverage:

• DEI backlash is putting a “gag order” on a communication professional’s clients. 
• This week’s Future of TV Briefing features an interview with Roku’s vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape.
• LinkedIn is encouraging publishers that are part of its pre-roll video ad program to post more on the platform. Publishers are meeting that demand with clipped and repackaged event videos.
• The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it's a legal matter.
• From our sister site, Modern Retail: Amazon has discontinued Inspire, its TikTok-esque feature within the company’s shopping app, as it invests in artificial intelligence.