Normally, I wouldn’t advise making your newsletter all about someone else’s newsletter. But when said newsletter built a $75M media empire, you make an exception.

Today, Alex Lieberman shares the story of how he built Morning Brew, plus his top tips for newslettering in 2025. 

And who could possibly follow up after that?

How about the world's youngest billionaire sharing his best business advice? MrBeast jumps onto our sister podcast My First Million, and I’ve got the link for you to listen.

In today’s email:  

• Morning Brew’s co-founder shares 5 tips to make your newsletter unmissable
• MrBeast shares his recipe for virality and much more
• Phil Agnew chats the power of scarcity

🕵️ INSIDE SCOOP 

This week, Morning Brew co-founder Alex Lieberman shares his top tips for making an impactful newsletter in 2025. 

I had an idea — creating a product that makes business news captivating and memorable. I decided to test the idea by writing a daily newsletter.

Every morning, I’d spend hours combing through The Wall Street Journal, CNBC, Financial Times, and The Economist to identify the most important stories for business-minded students. I’d then break them down into 150 to 300-word summaries that were informative yet concise.

The response was immediate.

Within three months, we had 750 subscribers in Michigan’s business school, and that number soon grew to more than 1,500. I remember sending out an email saying, “I want to take this newsletter a little bit more seriously. If you want to help me, let me know.”

That’s the origin story, but getting here wasn’t easy, and the lessons I learned along the way will help anyone trying to build their own newsletter.

Here are my top five tips to make your newsletter unmissable.

✨ THIS WEEK'S MUST-WATCH 

MrBeast Shares His Best Business Advice [VIDEO]

Sam and Shaan from My First Million welcome the youngest billionaire and biggest entertainer on earth, MrBeast! They talk:

• The Rule of 100
• The recipe for virality
• Success Mindset: Impossible is possible
• How to block out the noise
• Feastables
• Buying TikTok

Watch the video for more! 

📚 WHAT WE’RE READING 

💎 Phil Agnew, host of the UK’s #1 marketing podcast, shares how the scarcity principle transforms e-commerce.

⚡ AI is moving fast. Our AI sister Mindstream is hosting a free webinar on how to master the right tools. Register here for free!

🌎 Data shows “sustainability” drives customer loyalty. Ecomarketer Megan Thudium explores what sustainable marketing means for your brand.

This week's email was brought to you by Curt del Principe.

Was this email forwarded to you? Sign up here.