Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who's best placed to benefit?

Additional coverage:

• Retailers have rebranded their names, retooled their offerings, and launched partnerships to pitch themselves as media companies.
• Publishers are using different kinds of standalone newsletter subscriptions to grow revenue and, in some cases, offer lower priced tiers to see if they can convert readers around popular products.
• How one creator is struggling to find a corporate job after making six-figures online.
• Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who don't need (or want) the big agency industrial complex.
• This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights.
• From sister site, Modern Retail: After a year of record revenue, Rothy’s says its stores were a major factor in helping drive the brand above the $200 million sales mark.