'The D-word is the most problematic': Why diversity could soon be stripped from DEI values and branding

'The D-word is the most problematic': Why diversity could soon be stripped from DEI values and branding

As the backlash to DEI continues, marketers say it may be time for a rebrand.

Additional coverage:

• The "diversity" of diversity, equity and inclusion is becoming a divisive word, causing ripple effects for multicultural marketers and brands. Kirk McDonald, CEO of Sundial Media Group, sat down with the Digiday Podcast to talk about it.
• In this explainer video, executives from EDO, Future Today, ID5, LiveRamp, Ogury, OpenX, The Weather Company and Yahoo help to break down the identity resolution process.
• The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through. Read this week's Digiday+ Marketing Briefing.
• Thanks to a variety of revenue streams, be it a product line or brand sponsorships, creators can supplement the ad revenue they generate from posting content to social media platforms.