📂 How one startup gets PAID to acquire customers

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Imagine getting paid to grow your customer base. Sounds too good to be true, right?

At a recent MicroConf, I heard about a membership SaaS startup doing exactly that.

Here’s how:

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In Romania, the government is investing billions in digital transformation. Through a grant program, businesses can receive up to $40,000 to modernize operations — covering costs like websites, software, and automation. It’s part of a broader push to strengthen the country’s digital ecosystem and prepare businesses for the future.

But most businesses don’t have the know-how to secure the funding or implement the changes. That’s where this startup saw an opportunity.

They targeted businesses that rely on memberships — gyms, dance studios, and similar local organizations. They made a big list and launched ad campaigns targeting these businesses, pairing it with direct outreach.

Their pitch?

“We’ll help you apply for the grant, handle the digital transformation for you, and in return, we’ll take a percentage of the funding.”

It’s a win-win. Businesses get digitized without spending out of pocket, and the SaaS gets paid upfront to acquire long-term customers. Once their software is implemented, these businesses are unlikely to switch.

This strategy isn’t just clever — it’s a lesson in thinking creatively about customer acquisition.

Are there grants or funding opportunities you may have access to? Programs from governments, nonprofits, or even local municipalities that could help you grow your business?

How have you gotten creative with customer acquisition? Hit reply — I’d love to hear about it.

Talk soon,
—Corey