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27 February, 2025

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3 effective ways to use social proof in email marketing

Name a day when you didn’t see an ad. We’ll wait…

With so much marketing noise, how can email marketers stand out? That’s where social proof comes in. It’s a simple way to show that other people already trust and love your brand—so they should, too.

Adding testimonials, customer reviews, or user-generated content (UGC) to your emails makes them feel all the more authentic and relatable. Especially now as AI becomes a bigger part of marketing, this human touch is more important than ever.

Discover 3 effective ways to incorporate social proof into your email campaigns.

True or false:
The default font for Gmail is Arial.

Scroll to the bottom for the answer.

The art of a call-to-action (CTA). It’s equal parts language, placement, and design. Learn the key considerations, do’s and don’ts, and best practices for email CTAs.
Bookmark this: a checklist to ensure your emails are accessible before hitting send, helping you reach a wider audience and engage more readers.
ICYMI, experts from Oracle Digital Experience Agency spoke on the importance of accessibility and steps marketers can take to make their emails accessible to all.
The future of personalization is invisible. Join our virtual event featuring Forrester to learn how marketing is evolving and how to prepare your email program for real-time customer needs.

Things to noodle on

What would your love letter to email say? Lauren Meyer shares hers on the SocketLabs blog.
Speaking of love, we’re swooning over the digital photobooth that product designer Marisa Chentakul created in Figma.
March is just around the corner! Swipe through these newsletter ideas and examples to inspire your emails next month.

Today, we celebrate National Toast Day! Which are you today?

The answer is true. Gmail defaults to Arial, while Apple Mail defaults to Helvetica when a font in your email’s font-family stack isn’t available. Learn more on our blog.

Social proof in email marketing, National Toast Day, and the art of CTAs

3 effective ways to use social proof in email marketing

Things to noodle on

Today, we celebrate National Toast Day! Which are you today?

Older messages

Your 2025 guide to accessible emails, real email critiques, and more

Your email deliverability cheat sheet, the latest accessibility law, and more

Email trends and predictions, ‘Returnuary’ is here, advice from newsletter veterans, and more

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Last chance to get 4 months of Litmus, free

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