The SaaS Club Newsletter

⚡️ Presented by Designli

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎧 How churn and tragedy led to SaaS transformation

• 👨‍💻 Fix your product headaches in just one week

• 📊 Add custom dashboards without coding

• 🤔 Founder brand content strategies that won't reveal secrets

• 📗 The presentation book that made a CEO

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🎧 Podcast: New Episode

N.Rich: From High Churn to Profitable ABM Platform

Markus Stahlberg is the co-founder and CEO of N.Rich, an ABM platform helping B2B companies target and win high-value customers efficiently.

In 2015, Markus and his co-founder spotted an opportunity while running a B2B publishing business and started building a new marketing platform.

But finding product-market fit was far from easy.

It took nearly a year to get their first 10 customers. They struggled with high churn rates as customers expected immediate results rather than understanding the long-term nature of account-based marketing.

After years of bootstrapping and slowly building their product, they hit their first million in ARR and raised a Series A round of $4 million in 2020. 

But a series of missteps towards rapid growth nearly bankrupted them.

And then tragedy struck. Markus's co-founder was diagnosed with cancer and passed away a year later, leaving Markus to run the company alone with little runway left.

Rather than give up, Markus rebuilt the company from scratch. 

He focused on building a proper in-house team, got serious about cash flow, and created innovative ways to align sales and marketing.

Today, N.Rich is profitable, generating multiple 7-figures in ARR with a team of 55 people across 25 countries.

In this episode you'll learn:

• How Markus discovered their true ideal customer profile by looking beyond basic company demographics

• Why positioning as a challenger to expensive "big box" ABM platforms transformed their growth

• How they solved the sales and marketing alignment problem with a creative compensation model

• The surprising way they use LinkedIn's ad library to identify perfect-fit customers

• Why their unique approach to content-based advertising delivers better results than traditional formats

I hope you enjoy it.

Check out the full episode on:

Apple Podcasts | Spotify | YouTube | Web

🧑‍💻 Dev Issues? Stop Wasting Time, Get Expert Help

Struggling with SaaS development issues, UX inconsistencies, or scaling problems? Many founders waste months troubleshooting, not realizing a clear fix is within reach.

That’s where Designli’s Impact Week comes in. It’s a one-week deep dive where their senior engineers, designers, and product strategists analyze your SaaS product, uncover bottlenecks, and provide a structured roadmap for scaling and optimization.

They only offer four Impact Weeks per month, so space is limited.

👉 Want to learn more? Book a free 30-minute chat

📊 Embed Customer-Facing Analytics in Your SaaS

Building embedded analytics into your SaaS product is a massive engineering drain—but your customers expect real-time dashboards. 

Instead of spending months on custom reporting tools, Explo lets you embed fully customizable, white-labeled dashboards in minutes.

Explo works with your existing data, gives you full design control, and scales with predictable pricing; without pulling devs off core product work.

Hundreds of SaaS companies already trust Explo to power their analytics. Now, it’s your turn. For a limited time:

👉 Start your free trial and get $1,000 off your first year

🤔 SaaS Insights

7 Content Ideas for Building Your Founder Brand

You need a strong founder brand to attract customers, talent, and investors.

But staring at that blank LinkedIn or X post is paralyzing.

"What do I share that's valuable without revealing our secret sauce? Do I really want to talk about our struggles when investors might be watching?"

These are valid concerns. But staying silent isn't an option.

Here's how to create impactful content without oversharing:

1. Document Your Journey
✅ Focus on lessons, not failures
"Three things I've learned about customer retention this month..." frames challenges as growth opportunities.

2. Challenge Industry Assumptions

✅ Question conventional wisdom without naming names
"Everyone says freemium is dead, but here's why it still works for specific markets..."

3. Anonymous Case Studies

✅ Share the pattern, not the specifics
"How we helped a customer increase conversion by 32% with this simple change..."

4. Relative Growth Posts
✅ Focus on percentage gains, not absolute numbers
"We doubled our user base. Here are the three tactics that worked..."

5. Aggregate Customer Insights
✅ Pattern-match across conversations
"After 20+ customer calls, these three needs keep emerging..."

6. Decision Frameworks
✅ Share your thinking process, not implementation details
"How we evaluate potential features in just 10 minutes..."

7. Curated Content
✅ Add your take to industry news
"This new iOS update matters because..."

The founder branding 'secret' isn't perfection. 

It's showing up consistently with value while protecting what matters.

Pick one approach. Post twice weekly. Watch doors open.

Want to join a group of like-minded SaaS founders supporting each other to $10K MRR and beyond? Apply for SaaS Club Launch here.

Already running a 6-figure SaaS and want to join fellow SaaS founders all scaling towards 7-figures and beyond? Apply for my Mastermind here.

 📗 Book of the Week

This week's book recommendation is from Markus:

Presenting to Win: The Art of Telling Your Story and Designing Your Slides by Jerry Weissman

"I learned to present thanks to this book. And I see a lot of people who are not very good at presenting, creating slides, creating narratives. And that's why I recommend this book to anybody, especially in today's world being like almost all online, you need something to tell a story, you need something that people really kind of can relate to and attach to."

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast or this newsletter?

P.S. Whenever you're ready, here are 3 ways I can help you:

1. Join SaaS Club Plus: Get early access to our new community for early-stage SaaS founders. Join the waitlist now!

2. Apply for SaaS Club Launch: Designed to accelerate your journey to $10K MRR for new and early-stage founders.

3. Apply for SaaS Club Mastermind: Scale from six to seven figures with our focused mastermind group.