MegaMaker - Will YouTube kill podcasts?

In the pursuit of "making podcasts more discoverable," the podcast industry has welcomed YouTube with open arms.

However, I think we're underestimating YouTube. I think it's "eating the world" in a way we've never seen before:

I just made a video about it:

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I also wrote a blog post about it:

👉 justinjackson.ca/podcast-industry-youtube​

And I released it as a podcast as well:

JUSTIN'S BRAIN • EPISODE 11 Is YouTube going to kill audio podcasts? 10:19 MORE INFO

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I don't think YouTube cares about "podcasting" as an industry (it's just another content keyword for them). I also think responses like "Let's add video to traditional podcast players" are missing the bigger picture.

I'd love to know what you think!

• ​Reply on Bluesky​
• ​Reply on YouTube​
• ​Reply on LinkedIn (trying to get more engagement here!)

As always, you can also reply to this email. 😄

Cheers,
Justin Jackson