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🐺 Is a trade show is your right next step?

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One of the fun things about running Wolf Craft is we’re constantly meeting and connecting with design industry folks who are doing amazing work. And often, we’re able to share some insights and new opportunities with to you!

Last week, we chatted with the founder’s of the uber-popular home and design trade show, Shoppe Objects. If you’ve been thinking about doing a trade show or want more insights from trade show organizers, you’re in luck!

Shoppe Objects’ founders, Deirdre Maloney and Minya Quirk, sat down with us to answer trade show questions ranging from how to apply, what brands do wrong, and tips to capture new leads.

A Q&A about trade shows from the founders of Shoppe Objects


How do you know if your business is ready to exhibit at a trade show?

I think this is not an exact formula but if you have the capacity to make more of your goods, and have interest in a wider distribution, a trade show is a good option to find new business. If you’ve had success in a smaller market, locally or even online but not in stores, it may be time to present your brand with a like minded roster of companies to a larger group of retail partners.


What are some common application pitfalls brands should avoid?

Dead links or too many clicks to see your stuff. Rambling email messages or biographies. Unpolished imagery. Treat the application process like a business pitch and put your best foot forward – short synopses, key stockists, great pictures, links to social - give us the highlights.


Read the rest of our Q&A and get more trade show insights, here.

The newest design & home trade show in NYC.

Deirdre and Minya, are on to something new! They’ve just launched Shelter by Afternoon Light, a new home and design fair set to hit refresh on New York Design Week this May.

If you run a company in the design and home goods space, Shelter may be your next opportunity to make more connections and grow your business.

Learn more & apply here.  

Here’s a bit more from the team at Shelter…

“NYC x Design Week is ready for a new, comprehensive, community-focused, hybrid market event that’s fresh, enlightening, exciting for emerging designers and industry vets alike, and open to the cool stuff-hungry public.

At the legendary and well appointed Starrett-Lehigh building on West 26th street in Manhattan, Shelter by Afternoon Light will be a three-day event featuring a forward thinking collective of best-in-class brands from multiple categories exhibiting new projects and products under one roof.”

**application button is on the last page of the PDF, linked above.


Thanks for giving our newsletter a bit of time in your inbox.


Cheers,

Nora & Kirsten

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🐺 If you want press for your products.

Thursday, February 27, 2025

Put this on your calendar. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

How to Land a Celebrity Client

Thursday, February 27, 2025

View in your browser | Update your preferences ADPro High Profile It was the most-asked question in yesterday's AD PRO LIVE segment, in which senior design editor Hannah Martin sat down with

How to build an agent

Thursday, February 27, 2025

It began as a routine exercise: two days spent crafting consciousness in a JSON file. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Self-disruption

Thursday, February 27, 2025

Issue 234: Finding new ways to re-invent yourself ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏