The SWIPES Email

Friday, February 28th, 2025
​An educational (and fun) email by Copywriting Course. Enjoy!

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Swipe:

This is a handy little graphic that shows the different ways you can use the Grok 3 AI system....all of these little tricks also work with basically any LLM like ChatGPT or whatever you use!

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Wisdom:

So one of the best ways to DIRECTLY connect with your audience is EMAIL.

If you don’t own the connection to your customer, you’ll slowly keep losing them.

For example if you have an audience on X, Instagram, YouTube or whatever....you don't technically own your connection to that subscriber.

This is why in the past few years everyone and their mom is asking for your email address on their social media or website.

Maybe you should consider this too if you connect with your audience only over social media!

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Interesting:

I saw this cool website layout that sells sales page outline that I liked:

I love stuff that in one image packs in A LOT of info.
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Picture:

Andrew Warner's (Mixergy) and I co-hosted a fun pre-conference event here in Austin at his ranch!

One cool thing about it was a lot of people already knew each other from online, and had corresponded a bunch or did calls with, but never met in person:

So many cool peeps: @FitFounder, @JayClouse, @noahkagan, @tuckermax, @hutchins, @aymanalabdul, @grantfwilkinson, @isaacjfrench,@OKL, @ryanhashemi_, @nathanbarry, @ZakWestphal, @businessbarista, @alixqureshi, @FitFounder, @denk_tweets, @JMatthewMcGarry, @danielcberk, @JacobWolf, @morganb,@sukhrajb​

So when you already "know" someone from online then meet in person it's fun how quickly friendship forms.

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Essay:

"The Death and Re-Birth of Industries"

At every step of technology progressing, some industries die, but others are re-born from the ashes.

Here's some notable examples of industries that died or drastically declined, leading to the birth of entirely new and bigger industries:
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1. Horse-Drawn Carriages → Automotive Industry

Death: The mass production of automobiles (thanks to Henry Ford's assembly line in 1913) led to the decline of the horse-drawn carriage industry.

Rebirth: The automobile industry created new sectors like auto manufacturing, road infrastructure, gas stations, and car insurance.

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2. Printed Newspapers → Digital Media & Content Creation

Death: The rise of the internet and social media led to the decline of traditional print newspapers and magazines.

Rebirth: Digital media, online journalism, social media content creation, and influencer marketing replaced print as dominant news and advertising platforms.
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3. Blockbuster & Video Rental Stores → Streaming Services

Death: Video rental stores like Blockbuster collapsed due to the rise of digital distribution and on-demand content.

Rebirth: The streaming industry (Netflix, Disney+, YouTube) emerged, changing how media is consumed and monetized.

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5. Traditional Taxi Industry → Ridesharing Apps

Death: The taxi industry lost dominance due to inefficient pricing, poor service, and lack of technology.

Rebirth: Uber, Lyft, and other ride-hailing apps revolutionized personal transportation, creating a gig economy around driving.

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The funny thing is after each death, the industry ends up becoming BIGGER but in a different way!

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Splurge:

The thing I personally hate spending a lot of money on is hotels.....BUT I still wanna stay in nice hotels.

But every time I drop $3,000+ on a hotel, I have a gut feeling that I was ripped off. Most of the time I'm not even AT the hotel but I'm still paying for it.

It's why my often use my credit card points to stay at awesome hotels. It feels like I get a way better value.

That's one of the things I spoke with Eli The Travel Guy about for luxury trips, and how to optimize the hell out of credit card points:

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​See my full personal notes on the episode here -->​

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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We also do weekly Live Reviews each week....we clip them up for members to watch:

New newsletter for therapists to automate everything they do manually, going over launch plan for it ​ ​Link​ ​

We take a confusing landing page, and are step-by-step making it easier for people to buy ​ ​Link​

Making an autoresponder series more readable and sell better ​ ​Link​

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