Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry

As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.

Additional coverage:

• Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them.
• This week’s Digiday+ Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
• Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet communities while addressing the shortcomings of Web 2.0.
• YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it's too late.
• T-Mobile has held talks to buy location-based ad startup Blis.
• Amazon's grip on TV advertising keeps tightening, and now it's gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets.

ICYMI — Tariff coverage from the archives:

• For most marketers, tariffs pose the same dilemma as a recession or pandemic: Spend your way through it, or spend less.
• Creators overhaul their side businesses.
• Best Buy warns of potential price hikes.