Music Marketing in 2025: From Swifties to Vaporwave and Biophilic Beats, The Diversity of Superfans

The music industry is buzzing as major labels and streaming services zero in on “superfans” as a critical revenue driver for the future. With Goldman Sachs projecting the superfan monetization market to grow to $4.5 billion by 2024, it’s no surprise that industry leaders like UMG CEO Lucian Grainge and Warner Music CEO Robert Kyncl are prioritizing strategies to engage and monetize these highly invested listeners.

But the concept of the “superfan” is evolving.

Moises Live: Real-Time Audio Control for All Your Apps

Imagine having full control over everything you hear on-screen. Moises, the award-winning app with 50+ million users, has reinvented the audiovisual experience with Moises Live — the ultimate master volume.

Audius Continues Ambitious Program to Reward Artists and Fans

Audius, the largest decentralized music community, discovery platform and marketplace for artists and their fans, is currently in its fourth week of an ambitious program to reward the artists and fans who have made the platform one of the most vibrant and exciting ways to experience music today.

Epidemic Sound co-founder launches spatial-audio firm IMRSV

David Stenmarck co-founded production-music company Epidemic Sounds. Now his new venture is focusing on spatial audio.

ITC launches digital music series celebrating Texas sounds

As the UTSA Institute of Texan Cultures (ITC) prepares for its new home in the Frost Tower later this year, the museum’s staff is developing new strategies to connect with the community and tell the story of Texas' rich cultural heritage.

Tomorrowland Festival launches Tomorrowland Digital Music Adventures

Tomorrowland and CALIVERSE have joined forces to bring music lovers a groundbreaking experience that transcends the boundaries of traditional entertainment. The Tomorrowland Planet is the heart of this collaboration, offering fans a unique space where they can unlock exclusive DJ performances.

Sound Royalties' CEO and founder Alex Heiche on a decade of music financing

Artists, songwriters and music rightsholders can now free up capital using their music in so many ways, and the old days of simply seeking advances from labels or publishers are long-gone.

Apple Says Its Music Haptics Accessibility Feature Is Core To Its Identity

Back in September of last year, Apple released a slew of innovative new accessibility features as part of IOS 18. At the time, the ones that garnered the most attention due to their futuristic novelty and fulfillment of unmet needs were those enabling users to control their devices using eye tracking and non-typical speech.

Lost Masterpiece Found: Ella Fitzgerald’s 1967 Oakland Concert

Verve Records releases a never-before-released live concert album from Ella Fitzgerald, recorded at the Oakland Coliseum on June 30, 1967.

Sony Music backs AI rights startup Vermillio in $16M funding round

The startup will use the $16 million Series A funding round led to scale operations and continue building out solutions that use generative AI to enable artists, labels, and rightsholders to protect and monetize content.

Sync firm SourceAudio teams up with AI-tagging startup Cyanite

Sync-meets-AI partnerships are all the rage right now, with the latest example being a tie-up between SourceAudio and Cyanite.

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