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Business owners, this one’s for you…

Scaling your business isn’t about doing more — it’s about doing more of the right things. Join Codie live on March 11 for a FREE Scaling Masterclass where she’ll cover:

✅ Overlooked levers that can drive business growth

✅ Team leverage points that scale your freedom

✅ Revenue wins to implement in days, not months

No fluff, just proven strategies for current business owners.

Where are you on the NPC ladder?

So, you want to be a Fixer? That means moving up along the ladder. Let us explain.

First, there are the NPCs

In video games, Non-Player Characters (NPCs) exist to create the illusion of a world alive. They populate towns, repeat scripted dialogue, and react in predictable ways — but they don’t actually play the game.

They’re the shopkeeper who always says, “Welcome, traveler.” The villager whose only thought is, “Dark times are coming…” The blacksmith who mutters, “Someone should really fix that damn bridge…” and then keeps hammering the same sword he’s been working on for eternity, never once considering picking up a plank himself.

NPCs don’t deviate. They don’t innovate. They don’t connect dots. They exist in loops — saying the same things, thinking the same thoughts, waiting for the real players to come along and take action. They see the cracks in the world but never wonder if they could be the ones to fix them. They’ll probably get more interesting with AI. But generally speaking, they’re just… there, wandering.

Then, there are the PCs

Player Characters are the ones who make things happen, the ones with all the control, the ones actually playing. PCs don’t hover in town debating whether someone should fight the dragon. They grab the sword and chop off its head. They don’t repeat, “I hear there’s trouble brewing in the east…” for the 600th time. They ride east and handle it.

In the real world, you want to be a PC.

PCs understand something most people don’t: no one is coming to pick you. There is no grand selection process where a wise old wizard anoints you the chosen one. You either step forward, or you stay in the background. The defining trait of a PC is simple: ownership. If something is broken, you fix it. If something is missing, you build it.

The world defaults to the people who step up.

Their success is a product of the problems they choose to solve and are willing to own. The problem? Most people never leave rung one. So, where do you actually fall on this scale of ownership?

The NPC Ladder, explained:

Bottom Rung: “I just work here.”

• The NPC. The spiritual leader of people whose best skill is looking busy and think the hard part is showing up. To climb, take real responsibility for something.

2nd Rung: “Nobody told ME to do anything.”

• The Human Motion Detector. Only takes action when directly asked — otherwise, never takes action. To climb, build a bias for action and learn to start moving without clear direction.

3rd Rung: “Someone should really fix this.”

• The Armchair CEO. Genius at diagnosing problems, allergic to solving them. Believes tweeting about inefficiencies is the same as fixing them. To climb, stop diagnosing, start fixing. No more “someone should.”

4th Rung: “If nobody else steps up, I guess I will.”

• The Lazy Fixer. Competent but stagnant. Welcomes responsibility the way people welcome jury duty — not thrilled, but you’ll do it. Their career is at an inflection point: lean in, level up. Lean out, stay put. To climb, lean in. If something needs to be owned, own it.

Top Rung: “I’ll handle it.”

• The PC. Sees problems, takes action. Doesn’t need to be asked. When decisions get made, everyone looks their way to confirm. People start defaulting to them when things break. First to be promoted. First to be given more ownership.

Want to make more money? Climb the ladder. Want to get promoted? Climb the ladder. Want to build a business? Climb the ladder. Over time, you’ll solve bigger, more valuable problems. Eventually, like a cheat code, the world will open up for you.

Action Before Opportunity

Most people are allergic to this concept. They wait — for the perfect role, the dream project, the “right time.” They convince themselves that once the big opportunity arrives, then they’ll take action. But that’s completely backward.

Action first. Opportunity follows.

Trust is arguably the most valuable asset on earth. The world doesn’t hand you a golden ticket. It doesn’t tap you on the shoulder and say, "You seem like a high-potential individual. Here’s your big break." No, the world looks around for those already solving problems and throws bigger problems (and bigger rewards) their way.

When you’re a Fixer, the world starts to treat you differently. The more you own and solve, the more trust you build, and over time that trust leads to great rewards. The currency of trust buys opportunities, and those opportunities are earned through ownership.

We do the dirty work with a big grin

You will never hear someone in our office say "That’s beneath me." Never.

When the sink is dirty? We clean it with a wink.

The people who never take ownership of the little things never get handed the big ones. Those small moments? They compound. See, the game of life isn’t fair. It’s rigged for people who take ownership.

It’s time more of us started playing like it.

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