The Conversation - The name's Bond – Amazon MGM Bond

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For decades, the James Bond film franchise has thrived under the careful stewardship of the Broccoli family, maintaining its distinct identity while expanding across TV shows and video games. But with Amazon MGM Studios now assuming creative control, the future of 007 is suddenly uncertain.

Why did the Broccolis relinquish their grip? What exactly has Amazon acquired?

Colin Burnett, a film and media scholar at Washington University in St. Louis, is writing a book detailing how the Bond franchise laid the groundwork for other popular entertainment intellectual property, like the Marvel Universe. He wonders whether Amazon’s billion-dollar bet on Bond will lead to a bold new era of interconnected storytelling, or dilute what has made Bond unique for over 70 years.

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Nick Lehr

Arts + Culture Editor

Daniel Craig played James Bond in five films from 2006 to 2021. Greg Williams/Eon Productions via Getty Images

What Amazon MGM’s creative control over the James Bond film franchise means for the future of 007

Colin Burnett, Washington University in St. Louis

Until now, the glamorous spy has existed in many different forms across many different mediums. Could a new, more coherent universe be on the horizon?

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