+49% increase in cart adds (funny A/B test)

McGaw ran an interesting and funny A/B test:

1. Original (a shaved male model showing off a product)

2. Variation (a bearded male model showing off a product)

Result: the bearded model increased the cart adds by +49%. :)

Does it mean you need to add a beard to all your models using this funny Beardify app? ;)
No, it means your models should look as similar to your target audience as possible.

Source: www.wordstream.com


Cheers,
Charlie Patel ;)



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