They Got Acquired - $2.7M ARR

March 11, 2025
​Read on web​

Figuring out the timing for when to sell your business is tricky.

Most of us want to keep pushing when we’re in periods of high growth. It feels counter-intuitive to think about selling when you have so many opportunities ahead.

As a result, many founders only consider selling once that growth has plateaued.

But the truth is, it's actually best to sell during a growth period.

The reason is simple: Buyers will pay top dollar for growing companies.

Say you have two similar companies with similar financials. The one that has the strong growth rate will get a higher sale multiple.

Mike Simonsen, who ran real estate analytics firm Altos Research, understood this, partly because he’d gone through several failed acquisitions over the years.

So when his SaaS company hit a period of high growth in 2022, he knew the timing was in his favor.

The company, with 15 employees, was at $2.7 million in annual recurring revenue.

Here’s how his sale panned out:

​Timing is everything, in real estate and acquisitions. How this real estate software nailed it​

Sponsored by

Boutique M&A advisory with a CFO specialty

"The financials aren't quite ready for a sale” doesn't have to be a deal-breaker.

Anny.Biz combines M&A advisory with deep finance expertise to transform 6- and 7-figure SaaS and agency businesses into attractive acquisition targets.

Their approach goes beyond traditional M&A services. Need your financial records tidied up? Looking for ways to strengthen your position before going to market?

That's where the CFO background of Anny.Biz’s founder, Nick Santillo, makes the difference.

Anny.Biz has helped dozens of founders maximize their exit while keeping the process refreshingly human. They're a small shop, so you'll work directly with one dedicated advisor who stays with you from start to finish.

Their comprehensive support includes valuation development, buyer prospecting, deal structuring, and post-acquisition guidance.

Turn your business into the opportunity buyers can't resist, with numbers that tell your success story clearly and convincingly.

Behind-the-business (of TGA)

For years, I've been interested in running events. But the timing never felt quite right.

A few conversations with other entrepreneurs over the last couple of months have helped me realize that now is the time.

It's time for us to bring together founders who are building with an exit in mind. (Which, honestly, should be most of us!)

Getting together IRL is such an accelerator — for ideas, for collaboration, for progress. Learning from each other is where the real magic happens.

The plan is to start small, with a dinner series. My ambitions are far bigger, but we'll start there and see where it takes us.

If you want to join one of our TGA in-person dinners for founders who are building with an exit in mind, press reply, tell me where you're based, and I'll add you to our "who's interested" list.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​