Black-Owned Brands To Shop Across Fashion, Beauty, Wellness, Home Decor, & Food

These companies deserve your continuous loyalty.

40 Black-Owned Brands To Shop Across Fashion, Beauty, Wellness, Home Decor, & Food

After George Floyd died while in police custody, protests have arisen in protest of police brutality and systemic racism that the Black community has faced for centuries. And while attending a protest and donating to a Black Lives Matter organization are immediate ways you can get involved, supporting the community by shopping Black-owned brands in fashion, beauty, wellness, home decor, food, and beyond is a long-term shift that you can make to effect change.

The coronavirus is taking a heavy toll on businesses around the world, but Black-owned are at a disproportionally higher risk of not recovering. According to CNN, “Almost half of Black-owned businesses are in industries — such as administrative and support services, health care and social assistance, and retail — that are bearing the brunt of this pandemic.” If you have are planning on making any purchases, consider seeking out and buying from Black-owned brands. Below, find options to shop from a wide breadth of categories including fashion, beauty, wellness, home, and food. And be sure not to just make a one-time purchase: These companies need, and deserve, you’re continuous loyalty.

Shop To Support

Ceres Organic Cotton Midi Dress White

Co-founded by Camille Perry, Tove Studio is notable for its feminine, yet modern pieces. Looking for the perfect summer dress you'll wear over and over? This is the label to find it.

Tove Studio, $533

Abbi Flatform Sandals

A cult-favorite amongst the fashion industry, Brother Vellies is known for its ultra-trendy shoes and accessories. Aurora James founded the brand in 2013 with a goal of "keeping traditional African design practices, and techniques alive while also creating and sustaining artisanal jobs."

Brother Vellies, $500

Vintage Scalloped Gold Statement Necklace with Pearl Pendant

Sydney Ziems created Serendipitous Project in 2019 aiming to give consumers an affordable and sustainable option for on-trend jewelry. Each piece is handmade to minimize waste.

Serendipitous Project, $85

Mothership VII: Divine Rose

Pat McGrath has become a household name for her work behind some of the most talked about makeup on models during fashion week. Her products get rave reviews, and with good reason. One swipe of an eyeshadow has impressive pigmentation, while her lip glosses will have your pout glistening from across the room.

Pat McGrath Labs, $125

Mishe

VAVVOUNE was created by Valerie Blaise in Brooklyn. The leather accessories brand is wearable while "hinting spunk in effortless ways of impression."

VAVVOUNE, $495

Wainwright Earring

Handmade in Queens New York, founder Morgan Thomas created Yam after her mom brought her home a jewelry making book a child. She later turned her hobby into a business, with an aesthetic that carries an "up-cycled, vintage appeal."

Yam, $76

White Large Fringe Tote

Nasrin Jean-Baptiste was a fashion stylist before she created her handbag brand Petit Kouraj in 2018. The brand is based in Brooklyn and handmade in Haiti. Snag one of its playful fringe bags for a day on the beach.

Petit Kouraj, $445

Fiona

Draya Howard, actress and entrepreneur, created Mint Swim in 2011 with all shapes and sizes at top of mind. The brand offers up an assortment of fashionable swimwear at affordable prices.

Mint Swim, $80

Lace-Trimmed Knit Dress

Created by Carly Cushnie in 2008, Cushnie is a luxury women's ready-to-wear and bridal brand. The designs showcase a lovely harmony of clean lines and beautiful tailoring.

Cushnie, $509

Scalp Revival Charcoal & Coconut Oil Micro Exfoliating Shampoo

Nancy Twine saw a need for natural haircare in the market, so she started Briogeo with her grandmother's beauty recipes in her East Village studio apartment. The brand caters to every hair type, meaning there's a product for everyone.

Briogio, $42

Multivitamin Bottle

Tonya Lewis Lee created her wellness brand Motiva with a mission for women to grasp a baseline of good health. Products include multivitamins, prenatal, beauty vitamins.

Motiva, $38

White Wooden Sculpture by Chandler Mclellan

Maggie Holladay is the founder of Instagram-favorite vintage home brand Claude Home. The brand sells unique vintage furniture and home decor, and has a showroom in the East Village.

Claude Home, $475

Hana Mini Stripe

Akosua Afriyie-Kumi founded her handbag label with the mission of showing the world weaving techniques completed by the women of Ghana. The vivid bags are handcrafted in Ghana, embodying the spirit and durability of their ancestral counterparts.

AAKS, $150

Batik LATITUDE Pillow

Based in Brooklyn, xN Studio is a home decor brand, all made in either Washington D.C. or Brooklyn. The brand's noteworthy pillows add an artistic touch to any space.

xN Studio, $100

Lagos Sandal in Black Instant Ship

Made in Buenos Aires, Zou Xou focuses on shoes that are both versatile and practical. Katherine Theobalds established her brand to feature classic styles while also keeping an eye on trends.

Zou Xou, $149