Growth Bite: Use emojis in your subject lines to increase open rates 🤓

If your subject line doesn't catch your reader's eye, you'll miss out on precious engagement. Be conspicuous and increase your open rate by using emojis. When [Experian](https://www.experian.com/) experimented with adding emojis to their email subjec

Use emojis in your subject lines to increase open rates.

If your subject line doesn't catch your reader's eye, you'll miss out on precious engagement. Be conspicuous and increase your open rate by using emojis.

When Experian experimented with adding emojis to their email subject lines, their open rates increased by 56%. Since only 2% of companies are using them, they help you stand out in a crowded inbox. Plus, emojis help you save precious space, convey emotion, and reinforce branding. Go with popular emojis, make sure they're relevant, don't overdo it, and split test to see what your audience likes. Of course, emojis may not be suitable for some audiences (and brands), so be discerning. And then there are the rendering issues. Nearly every email client supports emojis these days, but some older ones don't, so some recipients may see a ☐ character. Sometimes emojis even get replaced with the word “emoji”, which isn't great. Long story short, emojis work, but test before sending.

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Today's Digest: What is your favorite Single Origin Coffee?

Friday, June 19, 2020

Your Indie Hackers community digest for June 19th ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Top Milestones: Worked hard to improve my email open rates

Friday, June 19, 2020

Top milestones for the day from your fellow indie hackers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Use dynamic CTAs to guide prospects through your funnel

Thursday, June 18, 2020

Potential customers often require multiple touches to convert, and each one of those touches is a golden opportunity. Don't waste them by making the same offer every time. Lead visitors toward the

Growth Bite: Increase conversions by using transactional emails for promotion

Wednesday, June 17, 2020

Your users actually look at the transactional emails they receive, and that makes them a big opportunity. Use these emails to promote products and offers while you have their attention. Transactional

An Interview with Umar Hansa of Dev Tips ($400/mo)

Wednesday, June 17, 2020

Hi Indie Hackers! I'm Umar Hansa, a web developer in the UK. I make Dev Tips, a developer newsletter which shows a small workflow as a gif. I gave it the slogan “A developer tip, in the form of a

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