Growth Bite: Reach a new audience by purchasing an old Chrome extension

There are lots of Chrome extensions out there that are no longer being maintained, but that still have users. Purchase one on the cheap and use it to send new customers to your product. Nathan Ganser of [Nat](https://nat.app/) bought an old extension

Reach a new audience by purchasing an old Chrome extension.

There are lots of Chrome extensions out there that are no longer being maintained, but that still have users. Purchase one on the cheap and use it to send new customers to your product.

Nathan Ganser of Nat bought an old extension, and it's been sending a significant amount of traffic his way ever since. He did a basic search for extensions that were somewhat related to his startup, then reached out to ten of them. Two were interested, and he bought one. The extension has roughly 1,000 daily active users and its page gets 1,000 daily visitors. Though he can't disclose exactly what he paid for it, it was south of $1,000. After purchasing the extension, Nathan didn't do much except add a call to action (both in the app and in the app's description), and he gets about 150 website hits every week from it. So far, one of these hits has become a paying customer.

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​ If you aren't making use of services like HARO, you're missing out on coverage and content. Request and offer expertise to find new content and increase your exposure. [HARO](https://www.

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