Increase brand awareness by piggybacking on popular tweets.

Tweeting to your audience is great but it's important to expand your reach to new audiences as well. To branch out, be the first to comment on soon-to-be popular tweets from influencers.

According to Toby Howell of Morning Brew, an easy way to grow your audience is by piggyback on popular tweets. Set up push notifications to alert you when influencers in your industry tweet something. When you're notified, take a look right away. If you think the tweet could get some engagement and you've got something valuable to say, be the first to add a thoughtful comment. Speed is key here so if you plan to make your comments stand out with images, make sure you've got a service like Canva or Stencil locked and loaded.