Buffer - Will Trump ban TikTok in the US? 🤔
Hi there,
Here at Buffer, we've been counting down the days until Built to Last, the first ever audio conference for brand builders, launches. Have you signed up yet? It’s taking place next week, on August 19 and 20, and it’s completely FREE to attend. You'll hear from ground-breaking speakers, like Emily Heyward, Co-Founder at Red Antler, Nik Sharma, an investor and advisor to some of the fastest-growing brands in commerce, and many more. There are already more than 5,000 people signed up to listen, and we'd love to have you there. ❤️ Secure your free seat here now!
It's been a wild few weeks for those working in the social media space. Between Instagram launching a TikTok competitor – Instagram Reels –, Twitter being hacked, and Trump talking seriously about attempting to ban TikTok within the US, it's been especially difficult to keep on top of the ever-changing social media industry.
The reality is that social media is far from static and what worked a few months ago may not get you the same optimal results now. So, when trends change, platforms evolve or when new platforms come into existence, I first ask myself: "Will adapting to this change help me reach my social media goals?" If the answer is yes, I begin to find ways to adapt with the changes by updating my social media marketing strategy. If the answer is no, then I move on and keep my social media marketing strategy as is.
I hope this little piece of advice helps you navigate these times of fast-changing social media news.
🗞 What We’re Reading
🆕 This Week in Social
Instagram Reels launches globally in over 50 countries
Last week, Instagram Reels was officially launched in over 50 countries, including the U.S., India, Brazil, France, Germany, the U.K., Japan, Australia, Spain, Mexico, Argentina and several others. The Instagram Reels feature lets users create and publish 15-second videos using a new set of editing tools that include options like AR effects, a countdown timer, a new align tool to line up different takes, and music. Takeaway: Many think that Facebook is taking advantage of the current unstable situation of TikTok to launch the copy-cat version, Instagram Reels, however, Facebook's plans to undertake TikTok were happening way before all these uncertainties of the future of TikTok had begun. With Reels, Instagram’s goal is not just to capture the now potentially up-for-grabs TikTok audience in the U.S. — it’s to steal them away even if TikTok remains.
More than 1,000 companies boycotted Facebook.
Major advertisers, such as Microsoft, Unilever, Diageo, Coca-Cola, and CVS, reduced their spending by millions of dollars on Facebook in July by participating in the #StopHateForProfit boycott. However, it seems that the boycott was not enough to significantly damage the platform’s revenue. Some brands are extending their pause of paid Facebook and instagram advertising, while others are resuming advertising on Facebook's platforms. Takeaway: The ad boycott had more of a negative impact on Facebook's brand image and reputation rather than on its bottom line.
🛠 Tool of the Week
Facebook Pixel Helper [Chrome Extension]
If you're currently running advertising on Facebook's platforms, or plan to in the future, there's one tool that you should start using: the Facebook Pixel Helper.
The Facebook Pixel Helper is a troubleshooting tool that helps you find out if your pixel is working correctly.
Once you install the Chrome plugin, you can see if there's a Facebook pixel installed on a website, check for errors and understand the events that your pixel is receiving.
⚡️ What’s New at Buffer
How Huel Uses Social Media to Reach an Audience of 400,000+
And that’s a wrap for this week!
Now... over to you:
What content would help you reach your marketing goals and maximize your social media strategy?
And don’t forget to sign up to our Built to Last podcast conference (it’s free to attend!), which will take place next week, on August 19 and 20. 🎧
Warmly,
Sophie Gil Unsubscribe | Update my mail settings
Sent by the team at Buffer |
Older messages
Who will win the Instagram vs. TikTok battle? 👀
Monday, August 3, 2020
Blog posts, podcast, and mobile tools to help you reach your social media goals Hi there, Welcome to a new week of social media news, trends, tips, and more. This week, Instagram and Facebook
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