Software Ideas Newsletter

ISSUE #10

Unlock the full version:

You can unlock the full version of this issue, releasing live at 2:00 PM EST today, by clicking here. Hit the "Sign Up" button in the top-right.

Opportunity 1:
Hotjar

"I would be surprised if there was a CRO or UX team that hasn't heard of Hotjar. It's a great little tool, especially given the price, but it doesn't allow enough flexibility to be your main on-site research tool. It's really good for starting out and doing some basic research. Sweet and simple! I guess marketers could benefit the most from this!"
- Ioana G. ^[1]

Most people in the bootstrapping / SaaS space are familiar with Hotjar. It's the number one tool for capturing user sessions and playing them back as videos.

If you're new to the space, you may not be familiar with the origins of Hotjar. Hotjar, in fact, started as a downmarket software idea!

They wanted to take the concept of re-creating user sessions as a video, something only available to at the enterprise level, and make it widely available to the general public.

They decided to do this with a freemium model, which makes sense. When you're bringing a product to the general public, you'll need have marketing locked down.

Today though, most people are familiar with Hotjar and what it can do. So what opportunities are there to compete?

Background [2], [3]:
Estimated revenue: $16.4M
Number of employees: 90
Funding raised: $0
Founded: 2014

Price [4]:
$99/month to $989/month

Opportunity Size:
Level 2 - Indie Hacker
This is an opportunity that is of moderate ambition, relying on a minimum market size to drive out bigger competition.

Hotjar's software focuses on four core features:

Heatmaps: Views of your website pages where they turn red where users frequently click
User recordings: A tool that reconstructs the html/css on your page, combined with mouse and keyboard data from the user, to show exactly what the user saw
Funnels: A big-picture view of how users are going between pages, in terms of percentage
Forms: On-site popups that ask users for feedback and insight

These tools combined aim to provide a better insight into the customer experience than traditional tools, which often just provide quantitative metrics.

In this week's issue, we'll identify one of these four features that's ripe for disruption.

We'll also talk about how we can position a business towards our unique take on that feature, who we would target, and what an MVP would look like.

If you want to unlock this week's issue: you can sign up here!

We'll also discuss:

What the Gamification market looks like in 2020, and where a bootstrapper could find an opening.
A modern software company that's raised almost $100M in funding, and how a very ambitious founder could beat them.

Hope to see you in the premium newsletter!

Thanks for reading!

Talk to you next week!
Kevin Conti

view this email in your browser

SoftwareIdeas

800 Finsbury St Apt 7124

7124

Durham, NC 27703-7638

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

SoftwareIdeas.io - how to take on hotjar and win

Software Ideas Newsletter

Unlock the full version:

Opportunity 1:
Hotjar

Thanks for reading!

You Might Also Like

🚀 Ready to scale? Apply now for the TinySeed SaaS Accelerator

📂 How to find a technical cofounder

AI Impact Curves

15 Silicon Valley Startups Raised $302 Million - Week of February 10, 2025

The Rewrite and Hybrid Favoritism 🤫

🦄 AI product creation marketplace

Crazy week

join me: 6 trends shaping the AI landscape in 2025

Six Startups to Watch

How Will AI-Native Games Work? Well, Now We Know.

SoftwareIdeas.io - how to take on hotjar and win

Software Ideas Newsletter

Unlock the full version:

Opportunity 1: Hotjar

Thanks for reading!

You Might Also Like

Opportunity 1:
Hotjar